Seller-ready guidance from VR Bucks County highlights what business buyers check first: lease terms, audited financials, and operational risk points.
NEWTOWN, PA, UNITED STATES, February 12, 2026 /EINPresswire.com/ — Ed O’Sullivan and Jennifer Gaynor of VR Business Brokers Newtown are bringing attention to a long-standing gap in the business sales marketplace: companies that are too complex for Main Street brokers yet too small for traditional M&A firms.
“For years, business owners have told us the same thing,” said Ed O’Sullivan. “There are countless brokers handling small, straightforward deals, and there are investment bankers focused on large mergers and acquisitions. But there’s very little support in the middle where many strong, profitable companies actually live.”
That “in-between” market typically includes businesses with established operations, solid revenues, and real organizational complexity. These companies are no longer simple owner-operator businesses, but they also don’t meet the size thresholds that attract large M&A advisors or institutional buyers. As a result, owners often struggle to find representation that understands both the financial and operational realities of their businesses.
Jennifer Gaynor explained that this gap can lead to missed opportunities and undervalued exits. “These owners don’t need a listing agent, and they don’t need an investment bank,” Gaynor said. “They need experienced advisors who know how to position a mid-sized company, identify the right buyer pool, and manage a disciplined, confidential sale process from start to finish.”
O’Sullivan and Gaynor have built their practice around serving this underserved segment. Their approach blends the hands-on guidance expected from a local business broker with the analytical rigor and structured process typically associated with larger transactions. This includes detailed valuations, targeted buyer outreach, and careful management of negotiations and due diligence.
“Selling a business in this range is not a commodity transaction,” O’Sullivan added. “Every deal has its own story, risks, and opportunities. Our role is to understand that story and present it to the market in a way that protects value and creates leverage for the seller.”
VR Business Brokers Newtown, led by O’Sullivan and Gaynor, focuses on privately held businesses throughout Bucks County and the surrounding region. Their work centers on companies that fall squarely into this middle ground: businesses that are often overlooked, yet represent a significant portion of the local economy.
“As advisors, we see it as our responsibility to give these owners a clear path forward,” Gaynor said. “When the right expertise is applied, these businesses can attract serious buyers and achieve outcomes that truly reflect what they’ve built.”
Business owners who believe their company falls into this “too big, too complex, or too nuanced” category are encouraged to explore specialized brokerage support before making decisions about a sale.
VR Business Sales is a professional business brokerage firm specializing in the sale of privately held companies across Bucks County and the surrounding region. The firm focuses on businesses that fall between Main Street transactions and traditional M&A deals—companies that are operationally complex, professionally run, and require a disciplined, confidential sales process.
Led by experienced advisors, VR Business Sales delivers tailored valuation, targeted buyer outreach, and structured transaction management designed to protect value and guide owners from initial planning through closing. With deep local market knowledge and the resources of the global VR network, the firm provides business owners with strategic representation aligned to the realities of the mid-market.
VR Business Sales is based in Newtown, Pennsylvania and serves business owners seeking informed guidance, qualified buyers, and thoughtful execution when transitioning ownership.
Ed O’Sullivan
VR Business Sales Bucks County
+1 267-737-8862
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