Author: Stagwell

  • January Harvard Caps / Harris Poll: Trump Approval Drops 2 Pts. With 57% of Voters Saying ICE And CBP Have Gone too Far

    January Harvard Caps / Harris Poll: Trump Approval Drops 2 Pts. With 57% of Voters Saying ICE And CBP Have Gone too Far

    55% OF VOTERS DISAPPROVE OF HOW IMMIGRATION ENFORCEMENT AGENCIES ARE ENFORCING LAWS IN U.S. CITIES, WITH 40% STRONGLY DISAPPROVING

    80% OF VOTERS WANT ICE AND CBP TO IDENTIFY THEMSELVES DURING ENFORCEMENT, AND 86% OF VOTERS SUPPORT BODY CAMERA REQUIREMENTS FOR AGENTS

    67% WANT LOCAL OFFICIALS TO COOPERATE WITH FEDERAL AUTHORITIES TO DEPORT CRIMINAL ILLEGAL IMMIGRANTS

    63% OF VOTERS ATTRIBUTE THE ECONOMY TO TRUMP OVER BIDEN, AN 11-PT. INCREASE, WITH VIEWS OF THE ECONOMY SPLIT

    55% OF VOTERS SAY TRUMP POLICIES HAVE BEEN CONSISTENT WITH CAMPAIGN PROMISES, AND 54% SAY TRUMP HAS ACCOMPLISHED A LOT IN HIS FIRST YEAR; 15 OF 22 KEY TRUMP POLICIES CONTINUE TO RECEIVE MAJORITY SUPPORT

    DEMOCRATS HOLD AN 8-POINT LEAD IN THE 2026 MIDTERM GENERIC BALLOT AMONG REGISTERED VOTERS, AND 4-POINTS AMONG LIKELY VOTERS

    64% OF VOTERS WANT DEMOCRATIC TRANSITION IN VENEZUELA TO BE A KEY PRIORITY FOR ADMINISTRATION

    59% OF VOTERS SAY THE U.S. SHOULD SUPPORT IRAN REGIME CHANGE

    69% OF VOTERS SAY MAINTAINING NATO IS MORE IMPORTANT THAN ACQUIRING GREENLAND

    NEW YORK, NY AND CAMBRIDGE, MA / ACCESS Newswire / February 2, 2026 / Stagwell (NASDAQ:STGW) today released the results of the January Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

    President Donald Trump’s approval rating is at 45%, down 2 points from December with a small decline across each policy area. Trump’s job approval is highest on his response to anti-ICE protest in Minneapolis (51%) and fighting crime in America’s cities (47%), and lowest on handling inflation (39%) and tariffs and trade policy (39%). This month’s poll also covered public opinion on immigration policy, Minnesota, the economy, political factions, Venezuela, Greenland and NATO, the Israel-Hamas conflict, Iran, and the war in Ukraine. Download the key results here.

    “President Trump’s ratings are slowing declining with Americans seeing the economy sagging and inflation raging, even though economic statistics show the opposite,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “On immigration, the public supports removing criminal aliens but believe that ICE has gone too far and is randomly picking up migrants, a policy they do not support. Given these two trends, Republicans are now facing a tough midterm election.”

    IMMIGRATION INCHES INTO VOTERS’ TOP TWO CONCERNS ALONGSIDE THE ECONOMY

    49% of voters say the U.S. economy is strong (+2, Dec. 2025).

    The Republican Party approval rating is at 44% (-2), while the Democratic Party approval rating is at 44% (+3). Congressional approval is at 32% (-3).

    Inflation and immigration are the nation’s top two most important issues today, according to American voters. 33% of voters say inflation is the most important issue (-3, Dec. 2025), and 29% of voters say immigration (+3).

    Among key American institutions and federal agencies, voters have the highest net favorable view of the U.S. Military (+58 net favorable) and the police (+35) and the least favorable view of ICE (-16).

    DEMOCRATS HAVE EDGE IF CONGRESSIONAL ELECTIONS WERE HELD TODAY

    74% of voters say they will definitely or probably vote in the 2026 Congressional midterm elections (Definitely: Democrats: 69%; Republicans: 66%; Independents: 43%).

    54% of voters say they would vote for a Democrat if the congressional election was held today, an 8-pt. lead over Republicans. The lead narrows to 4 pts. among likely voters.

    MOST TRUMP POLICIES CONTINUE TO BE POPULAR AS VOTERS CREDIT HIS ACCOMPLISHMENTS IN THE PAST YEAR

    55% of voters say Trump’s policies have been consistent with campaign promises, and 54% say he has accomplished a lot in his first year.

    49% of voters, a plurality, say Trump’s policies thus far have set America on a worse path. 49% say Trump is doing a better job than Biden (-4).

    15 of 22 key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (83% support), deporting illegal immigrants who have committed crimes (73%), eliminating fraud in government expenditures (70%), and capping credit card interest rates at 10% for one year (69%).

    Trump’s least popular policies include hiring an additional 20,000 border patrol and ICE agents to conduct immigration raids (43%), Medicaid cost cuts (44%), and withdrawing from international organizations (46%).

    55% of voters say Trump is making bad deals on behalf of the country (+4).

    VOTERS BELIEVE ICE AND CBP SHOULD FOCUS ON IMMIGRANTS WHO HAVE COMMITTED CRIMES

    55% of voters disapprove of how immigration enforcement agencies like ICE and Border Patrol (CBP) are enforcing laws in U.S. cities, with 40% strongly disapproving. 57% say ICE and CBP have gone too far.

    67% of voters say local officials should cooperate with federal immigration authorities on deporting illegal immigrants who have committed crimes.

    60% of voters believe Democratic officials have been encouraging resistance to ICE, with 57% opposing elected officials who do so.

    The majority of voters say ICE should not be allowed to conduct raids at schools or daycare (72%), on the street without a warrant (68%), and at workplaces (56%). 56% of voters believe ICE has been taking people randomly off the street (Democrats: 76%; Republicans: 37%; Independents: 57%).

    44% of voters, a plurality, say ICE officers should only go after individuals who have committed crimes rather than performing sweeps of places with many illegal immigrants (Democrats: 58%; Republicans: 26%; Independents: 50%).

    Voters across political parties strongly support deporting illegal and legal immigrants who have committed a serious crime but are split on deporting other undocumented immigrants who do not have criminal records and generally do not support deportations of those who have lived in the U.S. for years, arrived as a child, or committed a minor infraction.

    MAJORITY BELIEVE ICE AND CBP HAVE GONE TOO FAR IN MINNEAPOLIS; WANT AGENTS TO WEAR BODY CAMERAS AND IDENTIFY THEMSELVES

    58% of voters say ICE and CBP have been using too much force in Minneapolis.

    56% say ICE is not justified in arresting U.S. citizens it believes are interfering with enforcement efforts. 62% say it is violating American civil liberties.

    62% of voters believe ICE was too quick to escalate situations leading to the shootings of Renee Good and Alex Pretti.

    59% of voters, including a majority across political parties, believe the Trump administration is doubling down on its actions in Minneapolis rather than de-escalating and changing course.

    55% of voters support Congressional Republicans withholding funding for the Department of Homeland Security (DHS) in the upcoming government funding bill, but 53% do not support Democrats withholding votes and triggering another government shutdown.

    80% of voters say ICE and CBP should be required to identify themselves when conducting enforcement activities, and 86% say agents should wear body cameras, including a strong majority across political parties.

    55% of voters say ICE incidents should be investigated by federal agencies like the FBI and DHS rather than local authorities.

    MORE VOTERS ATTRIBUTE ECONOMY TO TRUMP OVER BIDEN

    63% of voters say the current state of the economy is mostly due to the Trump administration rather than Biden (+11). 53% say it is worse than it was when Biden was president.

    56% of voters say the economy is shrinking, and 66% say inflation is above 3% (-5), including a majority across political parties.

    52% of voters, a strong plurality across political parties, say the economy was last “good” in 2020 before the pandemic (+3).

    60% of voters favor economic policies of reduced government spending, lower taxes, tougher trade deals, lower prescription drug costs, and a closed border (Democrats: 50%; Republicans: 68%; Independents: 62%).

    VOTERS WANT NEXT PRESIDENT TO GOVERN FROM THE CENTER RIGHT

    58% of voters say the Republican Party is run by far-right politicians, while 52% say the Democratic Party is run by moderates.

    55% of voters say Congresswoman Alexandria Ocasio-Cortez and Mayor Zohran Mamdani would be a danger to the country if elected to higher office. 62% say the same about Tucker Carlson and Candace Owens.

    44%, a plurality, believe Trump governs from the far right. 44% want their next president to govern from the center right.

    Democrats favor Kamala Harris (39%) followed by Gavin Newsom (30%) as their next candidate for President, while Republicans overwhelmingly favor J.D. Vance (53%) as their next presidential candidate.

    DEMOCRATIC TRANSITION IN VENEZUELA SHOULD BE KEY PRIORITY FOR TRUMP ADMINISTRATION

    54% of voters approve of the arrest of Venezuelan President Nicolás Maduro (Democrats: 40%; Republicans: 75%; Independents: 46%), with 72% believing he led a dictatorship.

    59% of voters say it was in the national interest of the U.S. to remove Maduro from office (-7), but voters are split on whether it violated the U.S. Constitution and international law.

    64% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.

    57% of voters say the U.S. should try to fix the Venezuelan oil industry so that it is profitable for the Venezuelan people. 53% say the U.S. is not entitled to any oil proceeds.

    61% of voters say the U.S. should take a more aggressive stand against narco trafficking dictators around the world. 56% are not worried about the U.S. being drawn into a war with Venezuelan troops.

    VOTERS PRIORITIZE NATO OVER ACQUIRING GREENLAND BUT SUPPORT TRUMP’S SENTIMENT OF RESETTING U.S.-EUROPEAN RELATIONSHIPS

    60% of voters say the U.S. should not try to obtain Greenland (Democrats: 78%; Republicans: 39%; Independents: 65%).

    62% of voters believe the U.S. should demand a vote for Greenland residents to decide if they want to remain part of Denmark or become a U.S. territory.

    53% of voters say Trump’s statements on Greenland are an unnecessary escalation with allies and risk unraveling NATO. 69% say maintaining NATO is more important for U.S. security than acquiring strategic territory.

    62% of voters support Trump resetting U.S.-European relationships, with 56% believing European nations are failing to spend adequately on their defense.

    59% of voters interpret “America First” as limiting foreign interventions, including a majority across political parties. 53% support pulling back from international organizations and focusing on national interests.

    BOARD OF PEACE SEES SUPPORT; VOTERS WANT PALESTINIAN INVOLVEMENT IN RECONSTRUCTION OF GAZA

    72% of voters continue to support Israel over Hamas.

    67% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza.

    55% of voters support Trump launching the Board of Peace to fundraise for and oversee the reconstruction of Gaza. Voters are split on whether successful reconstruction requires Israel’s involvement, while 58% of voters say it requires Palestinian involvement.

    57% of voters see Israel’s criticism of the Board of Peace as a symptom of politics rather than a serious rift between Trump and Israel.

    65% of voters believe Hamas is rearming, including a majority across political parties (-3), despite 77% saying Hamas disarming should be a deal requirement. 48% of voters, a plurality, say Arab government should be responsible for ensuring Hamas disarms.

    BROAD SUPPORT FOR REGIME CHANGE IN IRAN

    59% of voters say the US should support regime change in Iran, including a majority across political parties. But 71% do not support a U.S. air strike in response to the regime killing protestors.

    67% of voters believe the Iranian people do not support the Iranian regime run by the Ayatollah.

    53% of voters say taking down the Iranian regime would more likely open the door to peace in the Middle East (Democrats: 42%; Republicans: 65%; Independents: 50%).

    70% of voters believe Iran is rebuilding its nuclear capability.

    CONTINUED MAJORITY SUPPORT FOR U.S. PROVIDING WEAPONS TO UKRAINE

    67% of voters say the Trump administration should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties (+2).

    66% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war with Russia (+2).

    54% of voters say Ukraine making territorial concessions to Russia will allow the country and the world to move forward in peace (-2), while others believe it will create a bad precedent.

    The January Harvard CAPS / Harris poll survey was conducted online within the United States on January 28-29, 2026, among 2,000 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

    About The Harris Poll & HarrisX

    The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

    HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

    About the Harvard Center for American Political Studies
    The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

    Contact:
    Carrie Hsu
    pr@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media

    Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media

    Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale

    NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.

    The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.

    Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.

    Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.

    “As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”

    “This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”

    The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.

    About Spotter
    Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.

    Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.

    About Stagwell
    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

    Contacts:

    PR@stagwellglobal.com

    Press@spotter.LA

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell’s (NASDAQ:STGW) The Harris Poll Launches QuestRQ, a Next-Generation, Always-On Reputation Intelligence Platform for Modern Business Leaders

    Stagwell’s (NASDAQ:STGW) The Harris Poll Launches QuestRQ, a Next-Generation, Always-On Reputation Intelligence Platform for Modern Business Leaders

    NEW YORK CITY, NEW YORK / ACCESS Newswire / January 21, 2026 / The Harris Poll, today, announced the launch of Harris QuestRQ (QRQ), a next-generation reputation system for modern business, communications, and marketing leaders.

    Harris QuestRQ’s always-on corporate pulsing system connects live firm reputation metrics to over three decades of trended proprietary corporate ranking data from The Harris Poll’s Reputation Quotient (RQ) framework and its live HarrisQuest brand tracking platform within The Marketing Cloud. Together, firms now can measure their reputation live in society, beyond their category; and against their own history. And critically, corporate reputation movements captured in the moment can be linked to over seventy-five metrics of brand health delivering continuous, globally scalable reputation intelligence.

    Today’s enterprise navigates a constantly changing culture, with new values shifts, voices of influence, previously unknown risks from society, politics and more.

    John Gerzema, The Harris Poll’s CEO, says: “Communications and marketing are often siloed. But amid today’s culture wars, the enterprise must mitigate risk by measuring the interaction of reputation and brand health and acting in concert. Leaders must all be listening and moving in lock step with the same information.”

    With a proven framework measuring six key reputation dimensions-trust, vision, quality, relevance, ethics, and culture-Harris QuestRQ is modernized for today’s business speed. Its self-service platform and live data pipeline empower leaders to act on insights instantly, directly connecting reputation shifts to brand investments and customizing the experience to drive strategic priorities.

    Rob Jekielek, Managing Director at The Harris Poll, explains, “‘Cultural Relevance’ is the new reputational benchmark for how company actions and communications resonate with audiences. It introduces an important tension with Trust. A company that’s trusted but not relevant is missing chances to surprise and delight. One that’s relevant but not trusted may have compelling value, but also glaring gaps in how it operates, putting it at real risk of attrition.”

    Harris QuestRQ delivers continuous insights based on validated, representative samples rooted in decades of data science. The platform is modular and customizable, and is supported by The Harris Poll’s consulting expertise to help translate data into strategy across the C-suite, communications, marketing and HR.

    “Reputation has become one of the most valuable forms of currency a business can have-yet too many leaders are still relying on annual data to manage it,” said Wendy Salomon, Managing Director of Reputation at The Harris Poll. “With Harris QuestRQ, we’ve taken decades of reputation science and rebuilt it for the pace and complexity of today’s world. It’s leaner, faster and smarter-giving leaders the always-on visibility they need to make reputation a true, real-time decision-making asset.”

    “Business leaders don’t need more dashboards-they need connected intelligence they can trust, move on and explain in the boardroom,” said Jonathan Gardner, CEO of HarrisQuest. “Harris QuestRQ was built as part of a larger system, not a point solution. It unifies brand, reputation and communications signals into one coherent framework so leaders can see not just what is happening, but why-and what to do next.”

    Organizations across sectors-including financial services, healthcare, industrial, insurance, and retail-have already utilized the underlying RQ framework to guide leadership and policy decisions, benchmark against emerging competitors, manage crises in real-time, and inform forward-looking thought leadership platforms. Harris QuestRQ now delivers these capabilities through a modern, scalable and competitively priced technology platform, with early adoption incentives available.

    In today’s business environment, reputation insights shape critical decisions-from C-suite communications and investor narratives to employer branding and ESG commitments. Harris QuestRQ operationalizes that intelligence at scale, enabling reputation to function as a shared measure of enterprise performance in an environment where narratives move faster and credibility is harder to earn.

    “Harris QuestRQ transforms reputation from a number you react to into a strategy you can execute, providing the clarity needed to build a more relevant, resilient, and enduring brand,” concluded Gardner. “Backed by The Harris Poll’s expertise, technology and consulting, we believe Harris QuestRQ sets a new standard for how reputation will be understood and managed in the years ahead.”

    The Harris Poll’s QuestRQ is now available to organizations across industries and markets. For more information, please visit: https://harrisquest.com/suite/questrq.

    About The Harris Poll
    The Harris Poll is a global public opinion, analytics and consulting firm that has been helping leaders make sense of public opinion and stakeholder expectations for more than 70 years. Known for its rigorous methodology and deep expertise in reputation, brand and communications research, The Harris Poll partners with organizations worldwide to provide data-driven insights that inform strategy, mitigate risk and unlock growth.

    About The Marketing Cloud
    The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

    Media Contact:
    Savannah Martin, Harris Quest
    savannah.martin@harrisquest.com
    +1 334-714-5379

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell (STGW) Launches Quarter Creek Ventures, a New Incubator Fund to Invest in Breakthrough Ideas and Emerging Talent

    Stagwell (STGW) Launches Quarter Creek Ventures, a New Incubator Fund to Invest in Breakthrough Ideas and Emerging Talent

    NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.

    Participants selected by Quarter Creek Ventures will receive:

    • Seed funding to accelerate product development and market entry

    • A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure

    • Hands-on mentorship from Stagwell’s senior leaders

    • Operational support including strategy, design, technology, and go-to-market execution

    “Breakthrough ideas rarely come from playing it safe,” said Mark Penn, Chairman and CEO of Stagwell. “As the global challenger network, we’re focused on building best-in-class products and fostering talent that push the industry forward and advance our broader vision for transforming marketing through AI.”

    With the establishment of this new fund, Stagwell will build upon its past success incubating new business units, such as Targeted Victory, to continue providing growth capital and strategic expertise for exceptional startups and products.

    The incubator will operate on a rolling basis with cohorts selected throughout the year. Applications for the first cohort are open. To submit an idea, email quarter.creek.ventures@stagwellglobal.com.

    About Stagwell
    Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    Contact
    Kara Gelber
    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing

    NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, announced at the inaugural SPORT BEACH Tech Summit that SPORT BEACH will become its own business unit dedicated to serving as the premiere place to connect athletes, brands, and creatives through lived experiences – building communities that drive real growth.

    This next phase for SPORT BEACH expands its core value proposition: innovative events, peer-to-peer relationships between brands and athletes that drive business outcomes, and active play as a key element of any experience.

    Beth Sidhu will serve as CEO of SPORT BEACH while continuing her role as Stagwell’s Chief Brand and Communications Officer until a successor is named.

    “We are making a major commitment to advancing our portfolio of sports marketing by turning SPORT BEACH into its own unit dedicated to bringing brands and athletes together in this tremendous growth area,” said Mark Penn, Chairman and CEO of Stagwell. “SPORT BEACH is where athletes and culture come together over business, culture and technology,” he added.

    “We are excited to scale SPORT BEACH into a global platform where business leaders and trailblazing athletes connect to drive business at the intersection of sport and culture,” shared Beth Sidhu, SPORT BEACH CEO and Stagwell Chief Brand and Communications Officer. “SPORT BEACH is where deals start and we’re excited for what’s next.”

    In addition to CES, SPORT BEACH will activate at major cultural moments across the calendar, including Super Bowl LX, NBA All-Star Weekend, Cannes Lions International Festival of Creativity, The World Cup Finals, US Open, and F1 Las Vegas. At each moment, SPORT BEACH will act as the hub for marketers, athlete-entrepreneurs and sport business professionals, with upscale hospitality, engaging stage conversations, and spaces and guests curated for quality networking. Events will be housed on SPORT BEACH’s AI-enabled app later this year.

    Year-round partners including Diageo (exclusive spirits partner), NBCUniversal (exclusive broadcast partner) and PepsiCo (with Gatorade as the exclusive hydration partner) will help bring SPORT BEACH to life via expertise in innovative sport-brand collaborations at each SPORT BEACH moment. Additional partners will join activations throughout the year, including The Athletic, Business Insider, the Chicago Bulls, Fanatics Advertising, InMobi, Nielsen, Superside, Sweatworking, The Trade Desk, TransUnion, while on earth™ and more.

    SPORT BEACH will help brands and athletes engage in three core ways:

    • Events: SPORT BEACH is moving beyond the sand, bringing its signature event format to major cultural events throughout the year. New formats, including intimate salons, leadership summits, and the inaugural Sports Upfront, will surface insights on the business of sports, marketing and technology’s future, and emerging opportunities.

    • Facilitation: SPORT BEACH creates spaces where a diverse group of people, industries, experiences and POVs connect to drive new business. SPORT BEACH will offer a formalized convening and facilitation service, bringing together like-minded groups to drive business outcomes.

    • Editorial: SPORT BEACH’s new editorial platform will serve as an always-on source of the most interesting global stories at the intersection of sports, business, culture, technology and creativity. Across newsletters, www.SPORTBEACH.com and an upcoming podcast, SPORT BEACH will deliver unexpected conversations.

    SPORT BEACH’s Advisory Board will be announced in February.

    Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com.

    About Stagwell
    Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    About SPORT BEACH

    Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell (STGW), SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its convenings at the world’s most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at sportbeach.com and follow us on Instagram @_SPORTBEACH_.

    Contact

    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell Aligns Media and Commerce Companies under Global Chair Slavi Samardzija

    Stagwell Aligns Media and Commerce Companies under Global Chair Slavi Samardzija

    Samardzija to serve in this new role while continuing role of Stagwell’s Chief Data and Platforms Officer

    NEW YORK CITY, NEW YORK / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its media and commerce companies under Slavi Samardzija. Samardzija will continue his role as Stagwell’s Chief Data and Platforms Officer while serving as the network’s first Global Chair, Media and Commerce. This news follows the appointment of Zac Moffat as Global Chair, Communications and Advocacy, as announced last month.

    In this new role, Samardzija will oversee the media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview. This group vertical represents last twelve month net revenues of approximately $600m and over 3,500 employees across the world.

    “Slavi brings over 25 years of experience in data and technology that will be foundational to our holistic data and platform strategy moving forward,” shared Mark Penn, Chairman and CEO, Stagwell. “As digital transformation and intelligent platforms continue to reshape our industry, Slavi is uniquely positioned to lead this next chapter for us.”

    “Clients are looking for partners who can connect data, media, and commerce seamlessly across the entire customer journey. I’m excited to work across our Media and Commerce division to bring greater alignment, unlock the full power of our capabilities, and deliver more impactful, measurable outcomes for clients around the world,” said Slavi Samardzija, Global Chair, Media and Commerce and Chief Data and Platforms Officer of Stagwell.

    Samardzija will continue to report to Stagwell Chairman and CEO Mark Penn.

    About Stagwell
    Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

    Contact:
    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Allison Worldwide and Stagwell (STGW) Bolster Communications and Healthcare Capabilities in Naming Wendy Lund as Global CEO, Allison and Stagwell’s Vice Chair of Health

    Allison Worldwide and Stagwell (STGW) Bolster Communications and Healthcare Capabilities in Naming Wendy Lund as Global CEO, Allison and Stagwell’s Vice Chair of Health

    NEW YORK CITY, NEW YORK / ACCESS Newswire / January 6, 2026 / Allison Worldwide and Stagwell (NASDAQ:STGW) are turbocharging their global communications capabilities and positioning for growth in healthcare with the appointment of industry veteran Wendy Lund as Global Chief Executive Officer, Allison Worldwide and Stagwell’s new Vice Chair of Health.

    Joining Jan. 12, Lund brings more than three decades of expertise and visionary leadership to the dual role. She will be based in New York, reporting to Allison Worldwide Executive Chair Ray Day, as well as to Stagwell Chairman and CEO Mark Penn for the healthcare role.

    Most recently, Lund served as Chief Client Officer of WPP Health, where she was responsible for strengthening WPP’s presence in the health and pharma sector, leading to considerable client expansion and growth. Previously, she was chief communications officer at Organon, a women’s health company that spun off from Merck in 2021. Before that, she was CEO of GCI Health, leading the agency to tenfold growth in 10 years.

    Lund has a laser focus on clients and employees. Under her leadership, her agencies have been named a “best place to work” and “agency of the year” multiple times.

    “Wendy is a proven communications agency leader, and her appointment signals the next step in turbocharging Allison’s growth for our clients and our business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.”

    As Global CEO of Allison, Lund will lead the agency’s global business operations, including supporting expansion plans and business strategy. In her role as Stagwell’s Vice Chair of Health, she will lead Stagwell’s strategy in this expanding global business sector and identify near- and long-term growth opportunities through full network integration.

    “Wendy’s appointment as Stagwell’s Vice Chair of Health underscores our commitment to giving clients in the healthcare space a new solution from a challenger brand with fresh thinking, nimble delivery-speed and tech-driven strategies, tools and execution,” said Mark Penn, Stagwell Chairman and CEO. “In addition, with Ray Day and Wendy partnering together at Allison, we’re about to see what world-class growth looks like for Stagwell’s largest communications and PR agency.”

    Lund’s professional recognition includes being honored as a Pinnacle Award winner in 2025 and MM&M’s Entrepreneur of the Year in 2019.

    “I am delighted to join Stagwell and Allison Worldwide as they continue to drive significant momentum and growth,” Lund said. “During the course of my career, I have led with a challenger mindset, and I look forward to partnering to create new kinds of impact and growth for clients worldwide.”

    About Allison Worldwide

    Allison Worldwide is a digital-first, data-led, and future-focused communications agency helping clients see around corners and be ahead of what’s next. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups. Allison is owned by Stagwell (NASDAQ:STGW), one of the fastest growing and most influential marketing and communications networks in the world.

    About Stagwell

    Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    Contact

    PR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell (STGW) Launches ‘The Machine’: Marketing’s First Agentic Operating System

    Stagwell (STGW) Launches ‘The Machine’: Marketing’s First Agentic Operating System

    AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign

    LAS VEGAS, NV / ACCESS Newswire / January 5, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.

    The Machine enhances the data systems and tools marketers already use, including Figma, Slack, Teams, Adobe, and performance dashboards. The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell’s agencies, products and data. With The Machine, every brief, creative asset and media plan feeds a system that learns, adapts and compounds. Each campaign makes the next one faster, smarter and more effective.

    “The launch of The Machine, combined with our recent release of newvoices.AI and strategic partnerships with Palantir and Gradial, marks another milestone in cementing Stagwell as a leader in marketing AI,” said Mark Penn, Chairman and CEO of Stagwell. “This moment underscores Stagwell’s ability to deliver best-in-class solutions for clients and lead the industry through the AI era.”

    “Most marketing AI tools ask you to rip out your infrastructure and start over,” said Dan Gardner, Founder and Chairman of Code and Theory. “The Machine does the opposite. It works where you work, improves and AI enables the tools you already use, and transforms existing operations into an agentic system. That’s the shift from isolated tools to a unified operating system.”

    Code and Theory clients are already adopting The Machine’s early model. Stagwell will offer demos of The Machine at CES January 6-9 at booth #L2-P2, where attendees will see real use cases across the marketing organization, including:

    • Cross-functional orchestration: Strategy, creative, production and media work from shared intelligence rather than siloed handoffs, reducing friction and accelerating time to market.

    • Intelligence in context: Mini-Machine plugins directly into the tools marketers already in use, eliminating app-switching and workflow friction.

    • Unified strategic spine: The Machine connects brand strategy, creative production and media performance into a single source of truth, ensuring every new campaign builds on what has already been learned.

    • Creative content production at scale: AI-assisted workflows maintain brand integrity while dramatically increasing output velocity.

    • Real-time tracking: Feeds into creative and strategic decisions, creating a closed loop where optimization happens continuously.

    The Machine represents the culmination of Code and Theory’s work transforming marketing operations for enterprise clients including Qualcomm, TIME, Stanley Black & Decker, Henry Schein and T. Rowe Price. The agency’s historic 2024 included 11 top industry recognitions from Fast Company, Adweek, Ad Age, the ANA, Digiday, Campaign and the Shorty Awards.

    “Clients have been asking for a solution that connects people, content, data, and technology to truly realize the value of AI, and The Machine delivers just that,” said Michael Treff, CEO of Code and Theory. “We’ve turned marketing operations into a unified system rather than a collection of tools to enable marketers to embrace the next phase of AI transformation.”

    The Machine will be available for enterprise deployment in Q1 2025.

    About Stagwell
    Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    About Code and Theory
    The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.

    Contact:
    pr@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire

  • Stagwell to Participate in the 28th Annual Needham Growth Conference

    Stagwell to Participate in the 28th Annual Needham Growth Conference

    NEW YORK, NY / ACCESS Newswire / January 2, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced its Chairman and CEO Mark Penn will attend the 28th Annual Needham Growth Conference in New York on Wednesday, January 14.

    Penn will host 1×1 meetings throughout the day and participate in a fireside chat at 2:15 PM ET.

    Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

    About Stagwell
    Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

    IR Contact:
    Ben Allanson
    IR@stagwellglobal.com

    SOURCE: Stagwell

    View the original press release on ACCESS Newswire