Category: Business

  • Red Light Method  Accelerates National Expansion Building Healthier Communities and Sustainable Franchise Ownership

    Red Light Method Accelerates National Expansion Building Healthier Communities and Sustainable Franchise Ownership

    Red Light Method Accelerates National Expansion With Mission to Build a Legacy of Healthier Communities and Sustainable Franchise Ownership

    For our team it’s not a matter if a franchisee will be successful. Their success is our success.”

    — Eric Tepper

    RENO, NV, UNITED STATES, January 29, 2026 /EINPresswire.com/ — Reno, NV – Red Light Method, a fast-growing wellness franchise founded by Allison Beardsley, creator of the global fitness brand Club Pilates, is expanding its national footprint as demand rises for recovery-focused and longevity-driven wellness solutions. With more than 70 locations currently in development, the brand is positioning itself at the intersection of cellular health, purposeful movement, and recovery—while creating long-term business opportunities for franchise owners.

    As Red Light Method scales, its leadership team remains focused on building both healthier communities and a system designed to support franchisee success for generations to come.
    “Creating a legacy starts with helping people feel better at the cellular level,” said Beardsley. “You can be strong, flexible, and active, but if cellular health is compromised, overall wellness suffers. Red light therapy became a turning point for me personally, and today it is the foundation of every Red Light Method session. We consistently see members experience meaningful improvements in how they move, recover, and live. They then bring in their family, friends, and community members. When I found a path to being healthier, my husband was right next to me, and then our kids. Feeling and living your best is contagious. Now our whole community is coming to the studio.”

    Each Red Light Method session begins with a 25-minute medical-grade, FDA-cleared red light therapy experience, followed by optional movement and recovery modalities that vary by location including Power Plate exercise, Pilates reformer workouts, pulse electromagnetic field mats, exercise with oxygen therapy, and infrared saunas. This structured approach encourages members to make healthier lifestyle choices beyond the studio walls, fostering broader community impact.

    Designed for First-Time and Multi-Unit Franchise Owners
    “In addition to supporting healthier communities, we are focused on creating a legacy of successful business owners,” said Eric Tepper, CEO of Red Light Method. “Many of our franchisees are first-time operators. For them, this is a meaningful transition—from traditional employment into business ownership they can grow and potentially pass on to future generations. We also have entrepreneurs who own other franchises and they love the support they get with our system. For our team it’s not a matter if a franchisee will be successful. Their success is our success.”
    The company provides franchisees with a step-by-step education portal, ongoing operational support, and structured pre- and post-opening sales systems.

    Built for Scalable Growth
    As of January 2026, Red Light Method reports 10 studios open, an additional 11 in presale, and more than 70 locations in development across the United States. The brand attributes its growth momentum to a combination of:
    – Comparably low startup cost averaging $350k-$450k
    – Pre-negotiated discounts on equipment packages with zero kick back to the franchisor. Nearly $500K in equipment for $200K
    – Full franchisee support: site selection, leasing, construction, sales training, and marketing

    About Red Light Method
    Founded by Allison Beardsley, Red Light Method is a wellness franchise integrating medical-grade, FDA-cleared red light therapy with movement and recovery modalities including Power Plate training, infrared recovery, Pilates reformer, pulsed electromagnetic frequency mats, and exercise with oxygen therapy (modalities vary by location).

    Join the Red Light Revolution.
    Franchise Inquiries: franchise@redlightmethod.com
    Website: www.redlightmethod.com

    Eric Stevens
    Red Light Method
    +1 775-507-3322
    franchise@redlightmethod.com
    Visit us on social media:
    LinkedIn
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  • Industry Analyst Jeff Kagan: It is too early to judge Verizon earnings under new CEO

    Industry Analyst Jeff Kagan: It is too early to judge Verizon earnings under new CEO

    Will new Verizon CEO Dan Schulman’s recovery plan succeed?

    Jeff Kagan has been described as the most widely quoted analyst in the telecommunications industry.”

    — Dick Martin, former EVP of Public Relations at AT&T

    ATLANTA, GA, UNITED STATES, January 29, 2026 /EINPresswire.com/ — The following commentary is from Jeff Kagan, an Industry Analyst and Columnist who has covered wireless, 5G, AI, telecom, and emerging technology trends for several decades.

    This commentary may be used by the media in their coverage of this story, attributed to Jeff Kagan.

    Kagan advises investors, business customers, and consumers not to judge Verizon too quickly or too harshly based on the most recent earnings report.

    The reason, Kagan explains, is that Verizon appointed Dan Schulman as its new CEO in October 2025. Schulman needs time to assess the company, develop a strategy, and implement recovery initiatives.

    “It has been quite a while since Verizon has shown strength, and investors are understandably impatient to see improvement,” said Kagan.
    However, Kagan does not believe the current earnings report reflects what Verizon may become over the next several years.

    “As an industry analyst, I have followed Verizon, along with AT&T, T-Mobile, telephone companies, and cable TV providers, through periods of both growth and struggle for several decades,” Kagan said.

    Many of these companies began as Baby Bells and once led the industry with basic telephone services. Today, traditional phone and pay-tv businesses are being replaced by wireless, mobile data, streaming services, and all sorts of new digital platforms.

    Artificial intelligence represents the next major growth opportunity and challenge for every competitor.

    Some companies will successfully leverage AI and grow, while others will struggle. Time will reveal who adapts best.

    Currently, AT&T and T-Mobile are showing stronger momentum than Verizon. Still, Kagan believes Verizon has the ability to turn performance around under new leadership.

    AI can benefit 5G, wireless, and telecom companies in at least two critical ways:

    1. Improving network management, efficiency, and performance.

    2. Enabling new solutions for enterprise and corporate customers.

    While Verizon remains a leading wireless provider, it has not yet demonstrated sustained growth in recent years.

    Kagan believes CEO Dan Schulman has the opportunity to develop creative strategies, address stagnation, and position Verizon for growth.

    “We need to give him the time and space required to build momentum and get the ship moving in the right direction again,” Kagan said.

    Former AT&T Executive Vice President of Public Relations Dick Martin underscored Kagan’s influence in his book Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars, writing: “Jeff Kagan has been described as the most widely quoted analyst in the telecommunications industry.”

    Kagan has written thousands of columns and articles, translating complex technology trends into clear, practical insights for executives, investors, customers, and employees.

    About Jeff Kagan

    Jeff Kagan is an Atlanta-based industry analyst, columnist, consultant, influencer, and keynote speaker. For more than 40 years, he has provided analysis and commentary on innovation, market trends, and company performance across wireless, telecom, 5G, 6G, AI, and other high-growth sectors, serving both B2B and B2C markets.

    Contact Information

    Jeff Kagan

    Email: jeff@jeffKAGAN.com

    Website: www.jeffKAGAN.com

    LinkedIn: https://www.linkedin.com/in/jeff-kagan/

    X (Twitter): https://x.com/jeffkagan

    For more information, search for “Jeff Kagan” on Google News or Google All.

    ###

    Jeff Kagan
    Wireless, Telecom, Tech Analyst, Columnist and Influencer
    +1 770-579-5810
    email us here
    Visit us on social media:
    LinkedIn
    X

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  • Soboba Casino Resort Welcomes Grammy Award-winning band Los Lonely Boys, May 1

    Soboba Casino Resort Welcomes Grammy Award-winning band Los Lonely Boys, May 1

    SAN JACINTO, CA, UNITED STATES, January 28, 2026 /EINPresswire.com/ — Soboba Casino Resort is proud to welcome Grammy Award-winning band Los Lonely Boys to the Soboba Casino Resort Event Center on Friday, May 1st at 9pm.

    They describe their sound as “Texican rock & roll,” blending rock and roll with Texas blues, country, and Tejano influences.

    Hailing from San Angelo, Texas, brothers Henry, Jojo, and Ringo Garza rose to national prominence in the early 2000s with their breakthrough album Los Lonely Boys. Their rise accelerated when a demo caught the attention of Willie Nelson’s nephew, leading to a Farm Aid appearance and recording sessions at Nelson’s studio.

    The band’s self-titled debut featured the chart-topping hit “Heaven,” which reached No. 1 on the Adult Contemporary chart, cracked the Top 40, earned a Grammy Award, spent 76 weeks on the Billboard Top 200, and sold more than two million copies.

    Los Lonely Boys’ impressive catalog includes “More Than Love,” “Senorita,” “Diamonds,” and “How Far Is Heaven.” Over the years, the band has collaborated with legendary artists including Carlos Santana and Willie Nelson, performed at iconic venues, and supported charitable causes worldwide.
    For tickets: visit soboba.com/entertainment or call (866) 476-2622. Show is 21 & over.

    About Soboba Casino Resort:
    The all-new Soboba Casino Resort property, opened in 2019, is nestled against the stunning backdrop of the San Jacinto Mountains, and is a premier gaming, hospitality, and entertainment destination located near San Jacinto and Hemet, California. Spanning 474,000 square feet across more than 200 acres, the resort features over 2,000 slot machines, a wide variety of table games, and a six-story hotel with 200 upscale rooms and suites. Guests enjoy multiple dining and bar options, live music, nightlife, and year-round entertainment featuring top national acts. Beyond the casino, amenities include the PGA-rated Soboba Springs Golf Course, 21 pickleball courts, and a robust calendar of concerts, comedy shows, and sporting events.

    Owned and operated by the Soboba Band of Luiseño Indians, Soboba Casino Resort blends cultural tradition with modern luxury, serving as both a community landmark and the Valley’s leading destination for gaming, relaxation, and world-class entertainment.

    For more information, visit www.soboba.com.

    Follow us:
    https://www.facebook.com/SobobaCasinoResort/
    https://x.com/#!/SobobaCasino1
    https://www.instagram.com/soboba_casino_resort/
    https://www.tiktok.com/@soboba_casino_resort

    Katherine Ruiz
    Soboba Casino Resort
    + +1 (866) 476-2622
    email us here
    Visit us on social media:
    Instagram
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  • Metavalis Launches Massive Community Coat Drive in Branson to Support Local Residents

    Metavalis Launches Massive Community Coat Drive in Branson to Support Local Residents

    Emerging biotech firm debuts “Science & Shield” initiative, bridging the gap between advanced medical research and immediate humanitarian relief for the Ozarks.

    BRANSON, Mo., Jan. 27, 2026 / PRZen / Metavalis, a biotechnology innovator developing a proprietary Stealth Lipid Nanoparticle (LNP) platform, is proud to announce the launch of its “Science & Shield” humanitarian initiative. To mark this milestone, the company has partnered with community organizers to host a massive winter aid event in Branson.

    While Metavalis is pioneering a new generation of stealth delivery systems to tackle rare and challenging diseases, the company’s leadership maintains that advanced science must be paired with immediate community care.

    “Our stealth LNP technology is designed to go where other treatments can’t, solving the hardest problems in medicine,” said Jordan Bekemeier, Founder and CEO of Metavalis. “But while we engineer solutions for the future, we also have to solve the problems right in front of us. That is why we are deploying resources today not just in the lab, but in the parking lot, handing out supplies to neighbors who are struggling.”

    Event Details:

    • Date: Saturday, February 7, 2026
    • Time: 12:00 PM – 3:00 PM CST
    • Location: 993 Branson Hills Parkway, Branson, MO (Parking lot)

    A Dual Layer of Support The event is a coordinated effort to provide comprehensive winter protection:

    • The Davis Family will be distributing a massive supply of winter coats, hats, and heavy weather gear to protect against the cold.
    • Metavalis will be distributing “Shield Kits” care packages containing non perishable food, first aid supplies (band aids, sanitizers), and hygiene essentials.

    About Metavalis Metavalis is a biotechnology company focused on the treatment of rare and challenging diseases through its novel Stealth LNP platform. By engineering delivery vehicles that evade immune detection, Metavalis aims to unlock new possibilities in genetic medicine. The “Science & Shield” program represents the company’s commitment to protecting human life at every level from the cellular to the community.

    For more information, visit the Metavalis website.

    Contact
    Jordan Bekemeier (Founder & CEO)
    Metavalis
    (417) 243-9965
    jordan@metavalis.com

    Press Release Distributed by PRLog

    Source: Metavalis Inc.

    Follow the full story here: https://przen.com/pr/33604183

  • EXCLUSIVE CLIP RELEASED AND TICKETS NOW ON SALE FOR HOMECOMING: THE TOKYO SERIES, HITTING THE BIG SCREEN FEBRUARY 23–24

    EXCLUSIVE CLIP RELEASED AND TICKETS NOW ON SALE FOR HOMECOMING: THE TOKYO SERIES, HITTING THE BIG SCREEN FEBRUARY 23–24

    A Cinematic Journey Told Through the People and Passion that Fuel Professional Baseball in Japan

    LOS ANGELES, CA, UNITED STATES, January 28, 2026 /EINPresswire.com/ — In a country where devotion to the game is measured in generations, Homecoming: The Tokyo Series arrives as a cinematic tribute to baseball’s enduring spirit and global soul. Coming to theaters nationwide February 23 and 24 with tickets now on sale and an exclusive clip released today, the documentary event from BD4, Supper Club, Fathom Entertainment, and MLB Studios journeys through Japan to reveal how America’s national pastime became a cultural art form shaped by ritual, discipline, and an unbreakable bond between sport and identity.

    Homecoming: The Tokyo Series celebrates the intersection of culture and global sport,
    illuminating how the game unites beyond borders. Produced by Supper Club, the film explores how baseball mirrors Japan’s values of craft, discipline, and devotion, while revealing the emotion, pride, and artistry that define the country’s deep connection to the game. In a moment unlike any in modern baseball, Opening Day of the 2025 MLB World Tour also became a cultural homecoming as Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki of the Dodgers joined Seiya Suzuki and Shōta Imanaga of the Cubs— uniting fans across Japan in a shared celebration of pride, legacy, and national identity.

    Directed and produced by EMMY® Award-winning filmmaker Jason Sterman, the vérité-style documentary offers an intimate, ground-level portrait of the people who make baseball a living tradition: Little League players and coaches, superfans, master craftsmen, journalists, and families watching from home. Through these perspectives, the film reveals how Japan infused the game with its own values and rituals, shaping a form of devotion rooted in discipline, pride, and daily practice. As the Tokyo Series unfolds, these human stories build alongside the anticipation and emotion of the games themselves.

    Tickets for the Homecoming: The Tokyo Series are now available at Fathom Entertainment and participating theatre box offices (theatre locations are subject to change).

    For Homecoming: The Tokyo Series artwork/photos, please visit the Fathom Entertainment
    press site.

    Producers for Homecoming: The Tokyo Series are Jason Sterman and Brian McGinn;
    Executive Producers are Dan Silver, Nick Trotta, Jamie McBriety, and Sarah Regan.

    ABOUT FATHOM ENTERTAINMENT
    Fathom Entertainment is the leading global specialty distributor of content to movie theatres. For more than 20 years, Fathom Entertainment has pioneered theatrical distribution of events and special engagements across various genres and formats, including feature films, episodic content, documentaries, concerts, and live events. Fathom consistently ranks among the top 10 theatrical distributors in North America, and distributes content to cinemas worldwide. Fathom Entertainment is owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), and Regal
    Cineworld Group (LSE: CINE.L). For more information, visit FathomEntertainment.com.

    ABOUT MLB STUDIOS
    MLB Studios creates original content inspired by the stories and personalities of baseball.
    Its multi-platform slate spans film, television, audio and digital, drawing on MLB’s extensive media archive. Recent titles include the Emmy-winning The Comeback: 2004 Boston Red Sox, The Turnaround, The Clubhouse: A Year with the Red Sox, Fight for Glory: 2024 World Series, Once Upon a Time in Queens, Moneyball and 42.

    ABOUT SUPPER CLUB
    Supper Club is the independent production company founded by filmmakers Jason Sterman and Brian McGinn who are behind multiple award-winning films and series including Chef s Table, 13TH, Amanda Knox, Sketchbook and Wolfgang. They produced Olivia Rodrigo: driving home 2 u, as well as the official Stan Lee documentary for Marvel Studios. They recently released the Netflix documentary Air Force Elite: Thunderbirds and are currently in production on a documentary series with All-Pro athletes Blake Griffin, Ryan Kalil, Christian McCaffrey and George Kittle following their ownership of an American rules football team in Mexico’s professional football league. On the scripted front, Sterman and McGinn have served as Co-Executive Producers on the acclaimed Emmy-winning
    FX series The Bear.

    ABOUT BD4
    BD4 is the premium documentary label within Banijay Americas, dedicated to culturally resonant, audience-centered storytelling that bridges art, innovation and global impact. Under the leadership of Dan Silver, BD4 develops and produces original documentaries that redefine contemporary nonfiction, blending cinematic craft with cultural relevance.

    Banijay Entertainment – Let’s Show the World
    Launched in 2008, content powerhouse Banijay Entertainment is home to over 130 production companies across 21 territories and delivers over 17,000 hours of content each year across the globe. An innovative creative leader, in 2024, it launched 250+ new non-scripted titles, an average 110+ scripted titles, 80 shows on streaming platforms, and produced 33 formats in more than 3+ territories.
    Imagining and delivering high-quality, multi-genre IP that was born locally and travels globally, the business offers the best stories told the best way, and represents some of the biggest global brands in the market including Survivor, Big Brother, Peaky Blinders, MasterChef, Let’s Play Ball, Rogue Heroes, Half Man, Mr Bean, Black Mirror, Falling, Football Island, and Shaolin Heroes among others.

    Built on independence, creative freedom, collaborative entrepreneurialism, and commercial acumen, Banijay Entertainment and live events business, Banijay Live, operate under the direction of Chief Executive Officer, Marco Bassetti. It is under his leadership the collective businesses have grown to reach €3.348m in revenues and €528m in EBITDA for 2024.

    -Ends-

    Nicole Marostica
    Banijay Americas
    +1 818-653-0304
    email us here

    Homecoming: The Tokyo Series Exclusive Clip

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  • The Pinnacle Kigali Marks January 2026 Opening with New General Manager, Culinary Director, and Trade Partnerships

    The Pinnacle Kigali Marks January 2026 Opening with New General Manager, Culinary Director, and Trade Partnerships

    New leadership anchors a curated two-night itinerary featuring immersive city experiences, elevated dining, and time to savor Rwanda’s capital.

    With Kevin and Bernard at the helm, we are redefining that mindset, inviting guests to immerse themselves in Kigali’s culture, cuisine, and creativity”

    — Sheila Kyarisiima, Owner

    KIGALI, RWANDA, January 28, 2026 /EINPresswire.com/ — Following its January 2026 opening to the international market, The Pinnacle Kigali, Rwanda’s newest luxury hotel and private Members Club, announces two key leadership appointments that signal a new chapter for the ultra-luxury retreat: Kevin Githinji Mbugua as General Manager and Bernard Garth Hartzenberg as Executive Culinary Director. Together, they will shape an immersive on-property experience designed to encourage global travelers to slow down, stay longer, and fully experience Kigali before journeying to Rwanda’s famed mountain gorillas. In addition, the property has joined XO Private and appointed Karoo Consulting for trade representation, strengthening its presence within the high-end travel advisor and luxury consortia community.

    Perched high in the tranquil Rebero Hills—just 10 kilometers from Kigali International Airport—The Pinnacle Kigali is conceived as more than a city hotel. It is a serene urban sanctuary that bridges the vibrancy of Rwanda’s capital with the country’s extraordinary wilderness. With only nine exquisitely designed rooms, the property offers rare intimacy alongside world-class amenities, making it the ideal base for a curated two-night stay in Kigali.

    “Travelers coming to Rwanda for gorilla trekking often treat Kigali as a brief transit point,” said Owner Sheila Kyarisiima. “With Kevin and Bernard at the helm, we are redefining that mindset, inviting guests to immerse themselves in Kigali’s culture, cuisine, and creativity while enjoying a deeply personalized luxury experience that feels both restorative and inspiring.”

    — A Kigali Hospitality Leader Takes the Helm —
    As General Manager, Kevin Githinji Mbugua brings over 15 years of leadership experience across East Africa and the Middle East, most recently serving as Hotel Manager at Hemingways Retreat Kigali (formerly The Retreat by Heaven). Known within Kigali’s luxury scene for his hands-on leadership, Kevin will focus on delivering a highly tailored experience for local and international VIP clientele, raising the bar for service and on-property programming while connecting guests to the city’s best restaurants, art, and cultural experiences.

    — A Visionary Chef to Lead Four Distinct Dining Venues —
    Joining Kevin is Bernard Garth Hartzenberg, newly appointed as Executive Culinary Director. With a global career spanning Cape Town, the Maldives, Tanzania, Cambodia, Bhutan, and now Rwanda, Bernard brings a refined and adventurous culinary perspective to Kigali.

    He will oversee The Pinnacle’s four distinct dining concepts, each designed to make the hotel a true gastronomic destination:
    -Afro-Asian fusion dining
    -Pan-European and Mediterranean-inspired cuisine
    -A refined teppanyaki experience
    -A rooftop bar and restaurant with sweeping views of Kigali

    Complementing the culinary program is an extensive wine cellar featuring more than 1,000 bottles, as well as intimate Champagne and whiskey lounges for private tastings and late-evening conversations. Beyond hotel guests, The Pinnacle is also home to The Pinnacle Members Club, a private social and business club for Kigali’s entrepreneurs, creatives, and cultural leaders. Members enjoy exclusive access to the property and reciprocal privileges at more than 40 global clubs through partnerships including Onda and Sonato.

    — The Ultimate Two-Night Kigali Experience —
    The Pinnacle Kigali is intentionally positioned as the ideal two-night city retreat before or after gorilla trekking, combining restorative time on property with curated explorations of Rwanda’s capital. The hotel’s team gladly arranges tailored city experiences, including visits to the Kigali Genocide Memorial, Kandt House Museum, and the Campaign Against Genocide Museum, as well as deeper immersion in Kigali’s creative life through the Kigali Cultural Village and Niyo Arts Center.

    Guests can also discover local culture via guided walks in Nyamirambo, a visit to Kimironko Market, or contemporary Rwandan design at Wear Made in Rwanda. For more relaxed moments, The Pinnacle can organize strolls along Imbuga City Walk or sunrise and sunset excursions to the Rebero and Mount Kigali viewpoints. Together with the hotel’s spa, infinity pool, rooftop dining, and private cinema, these curated experiences make a compelling case for spending at least two nights in Kigali before heading to the mountains.

    The Pinnacle features nine individually designed guest rooms, each appointed with bespoke furnishings, deep soaking tubs, smart lighting, and curated pan-African art. The hotel’s amenities are extensive for its scale: a rooftop bar and restaurant overlooking the city, a saltwater infinity pool, a full-service spa and wellness center, and a modern fitness facility. For entertainment and relaxation, guests can enjoy a 21-seat Dolby Atmos private cinema, a four-lane bowling alley, a games lounge, and a library for quieter moments of reflection.

    Guests traveling to Rwanda’s gorilla highlands can return to the property on departure day through a complimentary “Departure Amenity,” granting full access to hotel facilities to refresh, dine, or relax in the spa before their flight. Guests also have the option to book a Day Use rate for access to a private room before their departure.

    In addition, each stay includes a suite of bespoke services and amenities valued at $1,400 for Room reservations and $1,800 for Suite reservations, based on double occupancy. These include VIP airport meet-and-greet and expedited clearance, private transfers to and from the hotel, and dedicated personal butler service. Guests also receive a 30-minute massage per person for Room reservations (60 minutes for Suite). Laundry and post-trek shoe care are also included as part of the experience.

    Nightly rates start at $3,090, while day-use rates begin at $1,545. Reservations for 2026 are available at www.thepinnaclekigali.com or by email stay@thepinnaclekigali.com.

    About The Pinnacle:
    The Pinnacle Kigali is a nine-room ultra-luxury boutique retreat perched on Rebero Hill, overlooking Rwanda’s vibrant capital. Following a celebrated soft opening and the launch of its Members Club, The Pinnacle Kigali welcomed international guests in January 2026, positioning itself as one of East Africa’s most distinctive luxury destinations. The property redefines exclusivity in Kigali with world-class design, panoramic views, and curated experiences for a maximum of just 18 guests. Beyond its infinity pool, private cinema lounge, and four-lane bowling alley, the retreat features a spa and wellness sanctuary, fitness center, and courts for tennis, padel, and basketball. Culinary offerings include a teppanyaki counter and Afro-Asian fusion dining, complemented by a refined selection of international wines. Designed as both a sanctuary and a destination, The Pinnacle Kigali blends modern sophistication with Rwandan warmth, serving as the perfect city hotel pairing for those in Rwanda, whether visiting for mountain gorilla trekking or to immerse themselves in Kigali’s cultural vibrancy.

    Alexandra Avila
    REYA Communications
    alexandra@reyacommunications.com

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  • How Your Local Fitness Centre Can Support New Members in Their First 4 Weeks

    How Your Local Fitness Centre Can Support New Members in Their First 4 Weeks

    A Beginner’s Guide to Building a Gym Routine

    Surrey, Canada – January 23, 2026 / Breakthrough Local /

    A 4-Week Gym Starter Plan: How Beginners Build Confidence

    Starting a gym routine can feel intimidating, especially for beginners or those returning after time away. Walking into a new space filled with equipment, unfamiliar movements, and confident regulars can quickly create uncertainty. The key to success is not intensity or perfection. It is structure, patience, and a plan that removes guesswork.

    This four-week gym starter plan is designed to help beginners ease into fitness with confidence. As a recent fitness blog discusses focusing on simple strength training, approachable cardio, and guided classes, new members can build consistency one visit at a time. Surrey Fitness World offers a friendly gym environment where beginners can learn, grow, and feel supported from the very first workout.

    Fitness Centre in Surrey BC

    Why Short-Term Structure Leads to Long-Term Success

    For beginners, uncertainty is often the biggest obstacle. Not knowing where to start or what to focus on can make the gym feel overwhelming.

    A four-week plan works because it simplifies the process. Instead of trying to change everything at once, beginners focus on showing up, learning basic movements, and building comfort. Each visit adds familiarity, which naturally builds confidence.

    Four weeks also feels achievable. It creates a clear timeline that encourages commitment without pressure, helping new gym members stay consistent long enough to see progress.

    Week One: Get Comfortable With the Environment

    The first week is about presence, not performance. The goal is to get comfortable being in the gym.

    Beginners can start with light cardio such as walking on a treadmill or cycling for 10 to 20 minutes. This helps warm up the body while allowing time to explore the space. After that, simple resistance machines that target major muscle groups provide a safe introduction to strength training.

    Trying a beginner-friendly group fitness class can also be helpful during this week. Yoga, stretch, or low-impact classes offer guidance and structure without requiring experience.

    Consistency matters more than duration. Even short visits help build momentum.

    Week Two: Learn the Fundamentals

    By the second week, the gym environment often feels less intimidating. This is the time to begin learning foundational strength movements.

    A short cardio warmup followed by machine-based exercises for the legs, back, chest, shoulders, and core creates a balanced full-body routine. Machines help guide movement and support proper form, making them ideal for beginners.

    Adding another group fitness format can introduce variety while maintaining structure. Strength-based or beginner circuit classes help expand movement skills in a supportive setting.

    Learning proper technique now helps prevent injury and builds confidence moving forward.

    Week Three: Increase Confidence and Endurance

    Week three is when many beginners notice meaningful changes. Workouts feel smoother, strength improves, and energy levels often increase.

    This is a good time to slightly increase resistance or extend cardio sessions by a few minutes. Simple intervals such as alternating steady movement with short bursts of effort can improve stamina without overwhelming the body.

    Group fitness becomes especially motivating at this stage. Classes provide accountability and community, helping beginners push a little further while staying consistent.

    Week Four: Create a Routine That Feels Sustainable

    By week four, many new members feel confident navigating the gym on their own. Equipment feels familiar, and workouts feel less stressful.

    This week is about identifying what feels enjoyable and realistic. Some people prefer strength training, while others thrive in group fitness settings. Building a routine around personal preference increases the likelihood of long-term consistency.

    Even two or three workouts per week can deliver results when maintained over time.

    Why Group Fitness Builds Beginner Confidence

    Group fitness plays a powerful role in helping beginners succeed. Classes remove uncertainty by providing clear structure, guided instruction, and a defined start and end time.

    Instructors demonstrate movements, offer modifications, and create a welcoming atmosphere. Music and shared energy make workouts feel engaging rather than intimidating.

    For many beginners, group fitness is the bridge between uncertainty and confidence.

    Taking the First Step With Confidence

    Starting a fitness routine does not require advanced knowledge or perfect execution. It requires a welcoming environment and a plan that allows progress to happen gradually.

    A free pass to your local gym gives beginners the opportunity to explore the gym, try equipment, and attend a class without pressure. Asking staff for guidance and starting small helps create a positive first experience that builds momentum.

    Why Surrey Fitness World Is a Strong Place to Begin

    Surrey Fitness World provides a supportive setting that helps beginners stay consistent as they build a routine. Located near Whalley and close to Guildford Town Centre, the club offers free parking, Child Minding, and a Women’s Only area for added comfort. With a large weightlifting room, Olympic lifting platforms, unlimited group fitness classes, and recovery options including Human Touch massage chairs and Normatec compression, Surrey Fitness World gives new members the space, flexibility, and support needed to turn a four-week start into a lasting fitness habit.

    Contact Information:

    Fitness World – Surrey

    13821 Central Ave
    Surrey, BC V3T 5B5
    Canada

    General Manager
    +1 604-498-0595
    https://www.fitnessworld.ca/locations/surrey/

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    Original Source: https://fitnessworld.ca/blog/the-4-week-gym-starter-pack-a-beginners-guide-to-building-a-fitness-routine/

  • Based Trading Cards Brings Radical Transparency to the Collectible Card Industry Amid Market Boom

    Based Trading Cards Brings Radical Transparency to the Collectible Card Industry Amid Market Boom

    As transparency concerns rise in trading cards, Based Trading Cards sets a new standard with fully disclosed print runs and clear hit rates

    SACRAMENTO, CA, UNITED STATES, January 28, 2026 /EINPresswire.com/ — Based Trading Cards, a California collectible card company blending art, education, finance, and economics, is placing scarcity and transparency at the forefront of the collectible card market. As the company prepares to launch their newest collection, it is reinforcing its core values: full disclosure of print runs, true artistry, and educational storytelling. Through limited releases and full production transparency, Based Trading Cards is reshaping the alternative trading card space and building confidence in the rarity and long term value of each card.

    “We want to remind both current and future collectors that transparency and honesty around print numbers are too important to ignore,” said founder Alladan Flinn. “Our goal is to set a clear standard and lead by example, encouraging other brands to disclose their print runs so collectors can trust that their investments are built for the long term, not driven by short term speculation or unlimited print runs. Our focus is on protecting the industry and ensuring the collectible card space remains credible, sustainable, and worthy of true long term investment.”

    The trading card industry has seen an uptick in criticism for unverified and seemingly endless releases. Since launching in 2022, BTC has prioritized transparency through fully disclosed hit lists, clear card checklists available online and in box inserts, while including above industry standard odds and truly finite print runs.

    Designed as an ultra premium brand, BTC blends nostalgia with modern artistry and education, creating collectible assets meant to be collected or resold, while fueling a growing global community and strong secondary market demand. Each collection is produced with top industry printers using premium embellishments and advanced security measures, resulting in visually striking, gem quality cards eligible for PSA and CGC grading. BTC features original artwork from highly respected artists and has executed high profile collaborations with Bitcoin Magazine and direct partnerships with Michael Saylor, Adam Back, Alex Gladstein, Greg Foss, and Max Keiser. These collaborations have strengthened collector loyalty, driven revenue growth, and positioned Based Trading Cards alongside top tier brands in the collectible space within just a few years.

    Riding the momentum from the success of Orange Pill In A Pack (OPP) Series 3: Warriors Vs. Villains, the brand is preparing for pre-orders of its next groundbreaking release, OPP Series 4: The Simulation. For the first time, a car—a $69K BTC-wrapped Dodge Challenger Scat Pack, will be included in a trading card pack, with the best odds in the industry at 1:420. Based Trading Cards continues to combine art, storytelling, and education into collectible assets built for long-term value and collector excitement. Learn more by visiting www.basedtradingcards.com and www.instagram.com/basedcollectibles

    Robert Bradley
    Bradley PR and Marketing
    +1 949-274-9651
    press@bradleypublicity.com
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  • Assured Home Nursing is now a Parkinson’s Foundation Community Partner in Care

    Assured Home Nursing is now a Parkinson’s Foundation Community Partner in Care

    Recent partnership with Parkinson’s Foundation reaffirms Assured Home Nursing’s position as a trusted home care partner for those affected by PD in Michigan.

    Living with Parkinson’s is difficult but not impossible. With our Parkinson’s Home Care, we want to instill confidence and independence in seniors battling this disease and make life simpler for them.”

    — Assured Home Nursing

    BIRMINGHAM, MI, UNITED STATES, January 28, 2026 /EINPresswire.com/ — Regarded as amongst the trusted providers of in-home care in the city, Assured Home Nursing has now been recognized as a Community Partner in Care by the Parkinson’s Foundation. By achieving this new milestone, Assured Home Nursing has further garnered trust and reputation for its personalized home care solutions for people affected by Parkinson’s Disease (PD).

    Parkinson’s Disease affects about 1.1 million people in the United States, and has higher prevalence amongst older men, aged 50 and above. The disease manifests itself in different ways in different people; while most patients experience tremors, stiffness and gait instability, others also deal with constipation, quiet voice and low blood pressure while standing. Daily living can be impacted considerably for a person diagnosed with Parkinson’s disease. As loved ones need more care and attention to navigate their new challenges, family members often feel overwhelmed by the burden of caregiving. For such families, Assured Home Nursing is a reliable provider of stable, consistent and exceptional in-home care.

    Home Care that is Founded on Values of Trust and Compassion

    Empathy lies at the core of caregiving, and this is the foundational value of Assured Home Nursing’s mission. The leadership emphasizes that every aging adult deserves to be heard and cared for, regardless of how complex their needs are. As the percentage of seniors continue to rise across the nation, it is important for families to recognize the significance of in-home care for healthier, happier families. With its dedication and commitment to senior care, Assured Home Nursing continues to offer a steady support for seniors who wish to age in place in Birmingham, Michigan.

    Caregivers Make Living with Parkinson’s Easier

    Assured Home Nursing provides Parkinson’s Home Care which is crafted with the expertise of Registered Nurses and tailored to cater to the unique needs of the senior affected by PD. Families benefit with the competent team of HHA or CNA certified caregivers who work diligently to uplift seniors living with PD. Allotted caregivers are trained to offer comprehensive support to families- by assisting their elderly with physical challenges as well as helping them navigate their emotions and supporting mental well-being.

    Depending upon the stage of Parkinson’s Disease, individuals experience different symptoms and therefore, have different care needs. With its vast experience, Assured Home Nursing has the comprehensive resource network and proficiency to deliver a holistic care model that integrates essential therapeutic support into the home environment. Their dedicated professionals facilitate daily adherence to physical and speech therapy exercises, ensuring patients maintain their functional independence and communication skills. Beyond symptom management, caregivers also help ease the complexities of daily life by providing nutritious meal preparation tailored to swallowing difficulties, vigilant mobility assistance to prevent falls, and reliable transportation to medical appointments.

    Empowering Seniors to Thrive at Home

    With this newly minted partnership with the Parkinson’s Foundation, Assured Home Nursing solidifies its role as a cornerstone of the Birmingham medical community. By blending longstanding expertise with a heartfelt approach to care, the agency ensures that a Parkinson’s diagnosis does not mean a loss of quality of life. Through specialized training, tireless advocacy, and a deep commitment to the families they serve, Assured Home Nursing continues to set the gold standard for in-home care, proving that with the right support, seniors can navigate the challenges of Parkinson’s with dignity, safety, and grace.

    About Assured Home Nursing

    Located in Birmingham, Michigan, Assured Home Nursing is a premier provider of nurse-managed home care services. Specializing in complex care with services such as Alzheimer’s and Dementia Care, Personal Care, Companion Care, Diabetes Care and Cardiovascular Care, the agency has spent over 20 years dedicated to helping aging adults maintain their independence. Their mission is to provide high-quality, compassionate care that allows seniors to age in place comfortably while providing their families with the peace of mind they deserve.

    Josi Prantera
    Assured Home Nursing
    +1 248-593-8134
    email us here
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  • SCRC and Tembo Health Join Forces to Enhance Dementia Care Through Medicare’s GUIDE Model in San Diego

    SCRC and Tembo Health Join Forces to Enhance Dementia Care Through Medicare’s GUIDE Model in San Diego

    New Medicare Dementia Support Program Launches for San Diego Families

    We’re excited to bring this no-cost dementia care to San Diego. Partnering with Tembo amplifies our ability to support families with a dedicated team and resources throughout their journey.”

    — Roberto Velasquez, President & CEO at Southern Caregiver Resource Center

    SAN DIEGO, CA, UNITED STATES, January 28, 2026 /EINPresswire.com/ — Caring for individuals living with dementia is often frustrating and difficult; however, San Diego County is making strides to improve dementia care services. Southern Caregiver Resource Center (SCRC) and Tembo Health, a leading innovator in dementia care, have partnered to deliver comprehensive support services for people living with dementia and their families, at no cost for those with Traditional Medicare.

    This collaboration is set to transform dementia care in San Diego, offering a personalized path designed to ensure that local families receive the dedicated care and support they need and deserve.

    How the Program Works
    These services come as a part of a new Medicare program called GUIDE – Guiding an Improved Dementia Experience – with the goal to help people living with dementia have healthier outcomes and reduce stress on families and caregivers.

    Services offered through this partnership include:
    • A Personal Coach: Get paired with a professional care navigator from SCRC, who connects with you regularly to help address the many challenges that can arise.
    • Coordination of Services: From medical appointments to transportation to safety upgrades, SCRC and Tembo help families get the services they need.
    • Back-up Care (Respite Care): Family caregivers can get a break with access to up to $2,500 annually for in-home aides or adult day programs. This crucial support allows caregivers the time to recharge and attend to their own well-being.
    • Access to Dementia Diagnosis and Medical Specialists: Connect with physicians quickly through telemedicine for initial evaluations and diagnosis of dementia, and specialists to help manage challenges.
    • Education and Support: Access written materials and videos, live coaching, support groups, and advice from experienced dementia caregivers.

    “We are incredibly excited to bring this transformative, no-cost dementia care to San Diego,” said Roberto Velasquez, President & CEO at Southern Caregiver Resource Center. “Partnering with Tembo Health amplifies our ability to support families right where they are, ensuring they have a dedicated team and comprehensive resources throughout their dementia journey.”

    “Tembo is thrilled to collaborate with Southern Caregiver Resource Center, a trusted expert in caregiver support services,” said Ben Kline, Head of Strategy at Tembo. “Through the GUIDE program, our combined strengths will deliver high-quality clinical care and crucial emotional support in San Diego, empowering families to navigate dementia with greater confidence.”

    This partnership offers a holistic approach: Tembo provides telehealth-based diagnosis and management, while SCRC delivers essential care coordination via phone, video and in-person, spanning family education, community connections, and access to financial, legal, and emotional support.

    The Centers for Medicare and Medicaid (CMS) launched the GUIDE Model to improve dementia care coordination, patient outcomes, and caregiver well-being. In collaboration, SCRC and Tembo Health will demonstrate their combined effectiveness in delivering high-quality, person-centered dementia care.

    Take the Next Step: Learn More & Connect
    To learn more about the GUIDE program and the dementia care services offered by SCRC and Tembo Health, visit our website at www.tembo.health/partners/scrc. Caregivers can also schedule a complimentary consultation to discuss your needs and how this program can support your family.

    About Southern Caregiver Resource Center
    Established in 1987 as a non-profit 501(c)3, Southern Caregiver Resource Center (SCRC) is the leading provider of free caregiver support services for families caring for frail older adults and adults living with Alzheimer’s disease and related disorders in San Diego County. Serving over 100,000 families annually, SCRC offers a wide variety of support services that include education, care planning, case management, counseling, respite care and support groups. Learn more at www.caregivercenter.org.

    About Tembo Health
    Tembo Health is a leading provider of comprehensive clinical care for people living with dementia. The company offers a range of services, including diagnostic evaluations, medication management, care coordination, and dementia-specific therapies. Tembo Health is committed to providing compassionate and evidence-based care that empowers patients and their families. Learn more at www.tembo.health.

    Russell Zygmunt
    Southern Caregiver Resource Center
    +1 858-717-8633
    email us here
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