It’s every content creator’s dream to go viral. And yet fewer than 1 percent of all content hits this benchmark.
This level of market penetration is literally one in a million. And yet, creating articles and video content is one of the major ways businesses try to organically drive traffic to their websites.
Still, in 2025, trends indicate both AI and actual researchers prioritize human-driven, community-focused results.
Which method is better, creating quality content that may win inbound links, or paying for backlinks from authoritative websites? LinkDaddy CEO Tony Peacock shares his insight.
It’s All Linked
Backlinks, also called inbound links, appear on external websites that drive traffic back to a company’s site. Enough quality backlinks can boost your website’s ratings on Google and other search engines.
Obtaining backlinks the natural way means creating engaging content and hoping that others like it enough to choose to link it on their own sites. This method takes time and some finger-crossing, as the number of interactions content must hit to be considered viral is lofty:
- To qualify as viral, TikTok videos must get more than a million views within 72 hours, according to Bluehost.
- Instagram Reels are considered viral when they get a combination of 500,000 views and 50,000 shares.
- Facebook considers content viral when it hits a million views and 100,000 meaningful interactions.
Behind The Scenes
But let’s back up. With the exception of unpredictable, random trends, quality content doesn’t just happen. It takes market research, idea generation, production, and other time-consuming steps taken by experienced analysts.
Creating this kind of engaging content is an admirable goal. When it pays off, it’s huge. And it’s also wildly unpredictable, time-consuming, and cost-ineffective.
Pulling Back The Curtain
Options that cut back the amount of time, effort, and random chance of finding backlinks are key to boosting site traffic. And it’s a match made in heaven for artificial intelligence.
High-quality AI engines can process data from a number of SEO platforms in a fraction of the time that a senior analyst requires. What’s more, industry-specific frameworks can adapt for specific sectors rather than simply offer generic SEO. These findings can then be used to find opportunities to boost results and create content that supports the targeted backlinks, explains Peacock of LinkDaddy.
Everyone respects quality organic content. Everyone, that is, except your bottom line. But that bottom line is the weight that counterbalances it all. Maybe it’s time to let AI try the heavy lifting.
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