Author: Stagwell

February CAPS / Harris Poll: Trump’s State Of The Union Address Gets A 60% Favorable Rating, With All 11 New Policies Receiving Majority Support
52% OF VOTERS SAY ECONOMY IS BETTER TODAY THAN UNDER BIDEN, UP 5 PTS. FROM JANUARY

65% OF VOTERS AGREE WITH THE SUPREME COURT’S DECISION LIMITING EXECUTIVE POWER TO IMPOSE TARIFFS IN NON-EMERGENCIES

85% OF VOTERS SAY ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE WITH 71% SUPPORTING THE SAVE AMERICA ACT

THE MIDTERMS HORSERACE IS TIED, BUT REPUBLICANS HAVE A 4-PT. MESSAGING EDGE AMONG LIKELY VOTERS

76% OF AMERICANS SUPPORT FREE ENTERPRISE OVER SOCIALIST POLICIES, WITH STRONG CONSENSUS FOR PRIVATE HOMEOWNERSHIP, PROPERTY RIGHTS, AND PRIVATELY RUN GROCERY STORES

59% OF VOTERS NOW SUPPORT MADURO’S ARREST AND VENEZUELA INTERVENTION, A 5-PT. INCREASE, AND 62% SAY TRUMP ADMINISTRATION SHOULD PUSH VENEZUELA TOWARDS DEMOCRACY

NEW YORK, NY and CAMBRIDGE, MA / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 46%, showing slight improvements across nearly every policy area. His job approval is highest on fighting crime in America’s cities (51%), immigration (48%), and returning America to its values (48%); and lowest on responding to anti-ICE protests in Minneapolis (42%) and tariffs and trade policy (43%). This month’s poll also covered public opinion on the State of the Union, overall economy, midterms, recent Supreme Court ruling, voter ID requirements, economic ideology, and U.S. foreign policy in Latin America, the Middle East, and Ukraine. We will release a special follow-up report later this week on the conflict in Iran. Download the key results here.

“The Americans are single-mindedly focused on the economy, and this poll shows there is room for people to change their opinion as we’re seeing some improvement in the long-term trend,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The administration has to keep working on explaining its economic policy to change the minds of voters ahead of the midterms.”

SLIGHT IMPROVEMENT IN PERCEPTIONS OF THE ECONOMY
- 51% of voters say the U.S. economy is strong today (+2 pts., Jan. 2026; +8 pts., Nov. 2025).
- 36% of voters say their personal financial situation is improving (+4 pts., Nov. 2025), particularly among Republican, male, likely midterm, 25-44 y.o., and urban voters.
- 52% of voters say the economy is better today than it was when Biden was president (+5 pts., Jan. 2026). 59% attribute today’s economy to Trump (Democrats: 75%; Republicans: 44%; Independents: 58%).
- 52% of voters say the economy is shrinking (-4). 62% think inflation is above 3 percent, including a majority across political parties (-4).
VOTERS CONTINUE TO SUPPORT MOST OF TRUMP’S POLICIES
- The majority of key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (80% support), deporting illegal immigrants who have committed crimes (75%), eliminating fraud in government expenditures (71%), and capping credit card interest rates at 10% for one year (69%).
- Trump’s least popular policies include removing information about civil rights and climate change from public sites (32% support), Medicaid cost cuts (42%), and hiring additional ICE agents to conduct immigration raids (45%).
- Inflation and immigration continue to be the nation’s top two most important issues today, according to voters, with healthcare increasing in salience this month (+3).
- The Republican Party approval rating is at 48% (+4 pts., Jan. 2026), while the Democratic Party approval rating is at 45% (+1). Congressional approval is at 34% (+2).
FAVORABLE RESPONSE TO STATE OF THE UNION WITH NEW TRUMP POLICIES SEEING STRONG SUPPORT
- 47% of voters say they watched the State of the Union address, with 60% who watched at least some of the address having a favorable opinion of it.
- All 11 of Trump’s new policies announced in the address received majority support, with the most popular being a stock trading ban on Congressional members (72%), federal accounts for employees without retirement plans (70%), a ban preventing single-family home purchases from Wall Street firms (69%), and a most-favored-nation drug pricing deal (68%).
- 52% of voters say it was appropriate for some Democrats to boycott the address, but 57% say their booing and jeering was inappropriate.
- 33% of voters watched the Democratic rebuttal speech by Virginia governor Abigail Spanberger, with 61% who watched at least some of the speech having a favorable opinion of it.
REPUBLICANS GAIN EDGE POST-EXPOSURE TO PARTY MESSAGING IF CONGRESSIONAL ELECTIONS WERE HELD TODAY
- Voters are split 50-50 on which party they would vote for if the congressional election were held today (Republicans +4 pts., Jan. 2026).
- When given statements about party messaging, Republican messaging on responsible governance via curbed spending, closed borders, and reduced crime resonates most, with more than 2 in 5 voters, a plurality, saying the messages make them more likely to vote Republican.
- Anti-Trump messaging from Democrats is more effective than affordability messaging, with 61% of voters saying messages on stopping Trump and his tariffs are believable. However, the message only delivers a net +2 boost in likely vote choice toward Democrats.
- After exposure to each party’s messaging, 51% of voters say they are more likely to vote for a Republican for Congress than a Democrat. The Republican lead grows to 4 pts. among likely voters.
VOTERS AGREE WITH SUPREME COURT RULING AGAINST TRUMP’S TARIFFS
- 65% of voters agree with the Supreme Court’s ruling limiting Trump’s power to impose global tariffs without congressional approval, including a majority across political parties.
- 62% of voters say fentanyl/drug trafficking and large U.S. trade deficits are real issues and emergencies facing the country (Democrats: 43%; Republicans: 81%; Independents: 59%), but 42%, a plurality, say the president should not have authority to impose tariffs in non-emergency situations.
- 56% of voters oppose Trump’s new 15% global tariff after the Supreme Court ruling.
- 51% of voters oppose Trump’s tariffs imposed last year, with 54% saying the tariffs went too far.
MOST VOTERS BACK THE SAVE AMERICA ACT, BELIEVING ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE
- 58% of voters believe there is at least some voter fraud in U.S. elections, particularly among Republicans (77%) and Independents (58%), despite 60% saying the elections are generally secure.
- 85% of voters say only U.S. citizens should be allowed to vote, including a strong majority across political parties.
- 71% of voters support the SAVE America Act (Democrats: 50%; Republicans: 91%; Independents: 69%), with 54% prioritizing stopping voter fraud over access concerns for eligible citizens.
- The majority of voters support specific requirements of the Act, including proof of citizenship (75%), voter ID (81%), states removing non-citizens from voter rolls (80%), and states sharing redacted voting rolls with the Department of Homeland Security (61%).
- 73% of voters say we should have a national law requiring all ballots to be counted within 24 hours of Election Day.
- 68% of voters support early voting, including a majority across political parties.
AMERICANS ARE OVERWHLEMINGLY PRO-FREE ENTERPRISE
- 76% of voters say America should be run as a free enterprise country, including a strong majority across political parties, and 78% believe they have a better life under such a system.
- 59% say capitalism is a better economic system than socialism (Democrats: 46%; Republicans: 74%; Independents: 57%).
- 91% of voters support private homeownership, private property rights, and freedom of opinion. 84% believe grocery stores should be privately run.
- 65% of voters believe the people own their own houses, not the state, under socialism, including a majority across political parties.
- 52% of voters say teachers’ unions are heavily involved in politics, with most viewing them as in the political center (41%) or left-leaning (37%). 60% say they should not be involved in political issues (Democrats: 50%; Republicans: 63%; Independents: 66%).
MAJORITY SUPPORT FOR TRUMP’S GAZA DEAL
- 73% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza (+6), including a majority across political parties and age groups.
- 71% of voters continue to support Israel over Hamas in the conflict.
MORE VOTERS SUPPORT MADURO’S ARREST VERSUS LAST MONTH, WANT MORE AGGRESSIVE U.S. STANCE AGAINST DICTATORS AND DRUG CARTELS
- 59% of voters support the arrest of Nicolás Maduro (+5), with 58% saying his removal was in the national interest of the U.S. (+7; Democrats: 41%; Republicans: 79%; Independents: 52%).
- 54% of voters say the U.S. should try to fix the Venezuelan oil industry (-3), though 51% say the U.S. is not entitled to proceeds.
- 62% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.
- 67% of voters say the U.S. should take a more aggressive stand in our hemisphere against leaders propped up by drug cartels, and 62% support a U.S. maximum pressure campaign on the government of Mexico to fight drug cartels.
- 66% of voters think the U.S. should take a more aggressive stance against dictators propped up by Russia and China (+5).
MAJORITY OF VOTERS WANT THE U.S. TO CONTINUE SUPPORTING UKRAINE
- 66% of voters say Trump should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.
- 63% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war.
- 51% of voters support Trump’s handling of the Ukraine-Russia conflict so far.
The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 25-26, 2026, among 1,999 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire
March 2, 2026
Stagwell (STGW) Agencies Deliver Impactful Moments Around Super Bowl LX
72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, Crispin, Gold Rabbit Sports, The Harris Poll, HarrisX, HUNTER, JetFuel, The Marketing Cloud’s HarrisQuest and The People Platform, Movers+Shakers, SPORT BEACH, and TEAM delivered powerful work before, during, and after the big game

2 Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK, NY AND SAN FRANCISCO, CA / ACCESS Newswire / February 9, 2026 / Stagwell, the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its agencies delivering standout commercials during the Big Game for clients including e.l.f. Beauty, Grubhub, Kinder Bueno, Liquid I.V., and the National Football League (NFL).

Beyond the game itself, Stagwell agencies drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week, supporting clients such as Don Julio, Frank’s RedHot, Meta Reality Labs, Perdue, Starbucks, Target and more. On air during the Big Game, Stagwell’s creative work earned significant recognition, with 2 commercials landing among the top 10 highest-rated ads in the USA TODAY Ad Meter.

In the days leading up to Super Bowl LX, SPORT BEACH convened industry leaders, athletes, creators, and brands at the SPORT BEACH Clubhouse in San Francisco, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.

“I’m proud of the incredible work done by our teams and agencies at Stagwell, and it shows that the combination of the best in creativity and technology is the winning formula for the future,” said Mark Penn, Chairman and CEO of Stagwell. “We punched 10 times over our weight at the Super Bowl with 10% or more of the ads.”

Super Bowl Advertising Spotlight
- e.l.f. Beauty “Melisa” – 72andSunny created a telenovela-style Super Bowl campaign for e.l.f. Beauty starring Melissa McCarthy, playing up melodrama and pop-culture timing just ahead of Bad Bunny’s halftime show. The spot humorously follows McCarthy’s frantic preparation for the year’s biggest reggaetón moment-complete with exaggerated twists and gasps-where her unlikely hero is e.l.f.’s Glow Reviver Lip Oil. Alongside 72andSunny, HarrisX partnered with e.l.f. Beauty to unite the campaign’s bold creative vision with a data-driven strategy. From early-stage concept and script validation through final spot testing, HarrisX helped ensure the telenovela-style campaign resonated with consumers-especially e.l.f. customers-while advising on how the creative could be deployed most effectively to cut through on the Super Bowl stage.
- Grubhub “The Feest” – Anomaly launched Grubhub’s first Super Bowl spot, directed by Poor Things and Bugonia filmmaker Yorgos Lanthimos, featuring an indulgent spread and a mystery dish. The spot calls out the growing frustration consumers feel with excessive food delivery fees, positioning Grubhub as the brand willing to “eat the fees” on orders over $50.
- Kinder Bueno “Yes Bueno” – Anomaly also delivered Kinder Bueno’s first Super Bowl ad, featuring a high-stakes space-themed adventure. Turning everyday “No Bueno” moments into “Yes Bueno” ones through the power of the brand’s irresistible crispy wafer, smooth chocolate, and creamy hazelnut filling.
- Liquid I.V. “Take A Look” – Anomaly tapped into the insight that on any given day, 75% percent of Americans are dehydrated but don’t know it. So for the brand’s first Super Bowl commercial, they gave a voice to America’s toilets so they could tell us to look at the clearest sign of dehydration: our yellow pee.
- NFL “Champion” – 72andSunny debuted the NFL’s brand campaign, an ode to youth coaches whose inspiration, words, and lessons extend far beyond the field.
- NFL “You Are Special” – 72andSunny shared a new spot featuring a group sing-along led by former and current NFL players Michael Strahan, Cam Heyward and Christian McCaffrey. The kids hail from Harlem Children’s Zone, Boys & Girls Clubs of America and SMASH, three groups that receive grants through the NFL’s “Inspire Change” program-a social justice initiative aimed at reducing barriers to opportunity, particularly in communities of color.
Advertisements Beyond the Broadcast
- Dairy Queen “Taylor & Swift Halftime Feast” – Colle McVoy and DQ tapped into the buzz around rumored halftime appearances for the Big Game to turn viral speculation into the Taylor & Swift Halftime Feast with the help of pro football players Tyrod Taylor and D’Andre Swift. To fuel engagement leading up to game day, DQ invited fans to enter for a chance to score a Chicken Strip Party Platter of their own and surprised-and-delighted fans with custom merch.
- Don Julio “Ready Pa’l Show” – Anomaly and HUNTER teamed up for an episodic series on social for Tequila Don Julio, centered around celebrating Latinidad culture and helping consumers get ready for the halftime show. As the only official spirits sponsor of the NFL with Spanish as its first language, episodes featured Young Miko and Druski, and centered on helping fans brush up on their Spanish and celebrated how Latino communities truly get ready for game day.
- Frank’s RedHot “EAT The GOAT” – Colle McVoy crafted Frank’s RedHot Big Game campaign, entering the season in full GOAT mode, starring hip-hop legend Ludacris and a (very literal) rapping goat. As the undisputed GOAT of hot sauce, the campaign reminds fans that when it comes to flavor, Frank’s turns game day food culture into the main event.
- Hard Rock Bet” I Bet I Will Survive” – 72andSunny gave Gloria Gaynor’s heartbreak anthem, “I Will Survive,” a comedic twist that serves as a rallying cry as football fans transition to the next betting season. The final whistle at the Super Bowl marks the end of football season, but there’s basketball, soccer, and more sports to look forward to.
- Perdue “The Next Best Wing” – Colle McVoy also helped Perdue on its mission to make its Air Fryer Ready Crispy Wings the next big thing in the wing capital of the world – Buffalo, NY. They partnered with Buffalo Bill’s Linebacker and Buffalo Native, Joe Andreessen, and Bills Mafia leader, Del Reid, to see if the locals will accept their bid. The result? Even proud Buffalonians will have to admit that Perdue makes The Next Best Wing.
- Starbucks “The Coffee Run” – Anomaly and Starbucks spotlighted the universal, unsung figure: the coffee runner in an epic, Olympics-scale, journey, reinforcing Starbucks’ role in the coffee rituals that bring people together.
- Visa “Olympics” – Anomaly and Visa launched an Olympics and Paralympics campaign starring record breaking athletes Mikaela Shiﬀrin and Oksana Masters. The anthem spots pair intimate, human moments with Visa’s tangible role in enabling progress.
Off the Field Highlights
- Allison and Tillamook partnered to bring to life Tillamook’s Super Bowl activation, brokering a partnership with 49ers star Fred Warner and creating 40-lb cheese carvings of key sports figures to bring dairy delight to Radio Row. Allison also executed onsite activations for Dexcom, Good Sports and Special Olympics. Dexcom featured Mike Golic Sr. and Jets Wide Receiver AD Mitchell who shared their diabetes stories at Radio Row, Good Sports returned with Vikings legend Kyle Rudolph to spotlight youth sports access, and Special Olympics paired Jets DT Harrison Phillips with an athlete to promote its Fitness Through Sport Playbook and the 2026 Special Olympics USA Games.
- Allison, JetFuel and Gold Rabbit Sports led on-ground execution of TCL‘s multi-day “homegating” experience. The activation, for the Official TV Partner of the NFL, in San Francisco featured athlete/influencer appearances, interactive demos of its premium TVs, and a dedicated Super Bowl game day experience, bringing the brand directly to fans. Allison also led Media Row tours with NFL Hall of Famer Charles Woodson and current LAC player Cameron Dicker.
- Code and Theory helped the NFL transform NFL.com into a real-time decision engine that complements the app and fuels growth for NFL+, the league’s direct-to-consumer streaming platform. In the past year alone, the site reached 130 million people, helped triple NFL+ subscriber growth, and doubled service discovery. While the app keeps fans engaged all week, this work connects where fans discover games (the website) with where they watch and interact (the app and NFL+), creating a seamless journey that supports the league’s D2C strategy.
- Crispin helped Target tap into the Game Day conversation, positioning the brand as the ultimate home base for snacks, drinks, and hosting essentials to make watching the game-or just the commercials-fun and easy. The social content centered on bringing people together for cultural moments that feel familiar, affordable, and fun.
- The Harris Poll brought proprietary data and cultural insight to Super Bowl LX, releasing multiple research initiatives examining how Americans engage with the game as a long-standing social and cultural ritual. This included new findings on co-viewing, community, and Super Bowl spending; research for Ad Age on what viewers want-and don’t want-from Super Bowl advertising; data on how celebrity appearances impact viewers’ perception of brand advertisements in The Big Game; and survey data for UKG estimating how many U.S. employees may miss work on Super Bowl Monday. The Harris Poll also contributed broader sports and culture insight through on-site conversations and content at the SPORT BEACH Clubhouse, translating cultural signals into strategic guidance for business leaders.
- HarrisX is launching its 2026 Super Bowl Ad Index, building on more than five years of Super Bowl measurement. HarrisX is conducting some of the most comprehensive ad testing around the Big Game, surveying nearly 10,000 Americans to assess the creative performance and brand impact of every Super Bowl spot using the proprietary HarrisX Ad Index-making it one of the most in-depth evaluations of advertising on the Super Bowl stage. Last year’s HarrisX Ad Index crowned NFL’s “Somebody” spot as America’s favorite Super Bowl ad, which went on to win a Sports Emmy for Outstanding Public Service Content. Altogether, HarrisX has tested and indexed over 1,000 (and counting) culture-defining ads toward which new creative and ad concepts can be benchmarked and compared.
- HUNTER coordinated a sponsorship on behalf of Amazon eero with sports podcast Green Light with Chris Long. The agency also promoted IntuitTurboTax‘s 13th appearance in the big game, securing consumer, entertainment & trade coverage. Lastly, Meta Reality Labs debuted an action-packed Super Bowl ad for Oakley Meta Glasses, with HUNTER supporting all earned media efforts.
- The Marketing Cloud’s HarrisQuest will release its “Brand Bowl Report” focused on brand lift, cultural relevance lift, and consumer sentiment around the Super Bowl. Readers will gain a clear, data-backed understanding of how the Super Bowl reshapes brand perception globally – and how those same dynamics apply to any moment of peak attention throughout the year. Get a first look here before it goes live on February 12.
- The Marketing Cloud’s The People Platform tracked foot traffic and visitation trends around Levi’s Stadium to understand the Super Bowl’s impact on consumer movement. It also partnered with Digital Video Systems to measure CRUISESAT cruise ship viewership and assess brand lift and ad effectiveness for a Prince Edward Island tourism spot that aired.
- Movers+Shakers once again played the SOCIAL BOWL, keeping brands like e.l.f. and Planet Fitness relevant and culturally connected throughout the Big Game with social content and day-of social swat teams ready to tweet / comment / post their way into culture, as well as support TVC efforts with platform-native craft and storytelling.
To learn more about Stagwell’s presence at Super Bowl LX, visit www.stagwellglobal.com.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

PR Contact:
Madi Wick
PR@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire
February 15, 2026
Stagwell Doubles Down on Owned Media Naming Ben Berentson CEO, Owned Media

NEW YORK CITY, NEW YORK / ACCESS Newswire / February 5, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the appointment of Ben Berentson as CEO, Owned Media, effective immediately. Berentson will drive the operations, growth, and expansion of Stagwell’s owned media portfolio including Ink, ReachTV, RealClearPolitics, and future initiatives, advancing the portfolio as a strategic business engine for the global network.

Ben brings 20+ years of experience spanning corporate digital strategy and hands-on leadership of digital media businesses. He began his career at Forbes before joining Condé Nast, where he held senior corporate digital strategy roles and led digital at both Glamour and Vogue during periods of rapid expansion and innovation. Most recently, Ben served as Managing Director at Stagwell’s Code and Theory, Adweek’s Innovation Agency of the Year, where he led the business through a period of growth and transformation for nearly a decade.

“Berentson is a true professional with long-standing media experience, and his appointment will accelerate our push to scale differentiated media platforms with real market impact,” shared Stagwell Chairman and CEO Mark Penn. “By continuing to invest in and scale our owned media capabilities, we are doubling down on what sets us apart and fuels growth across the network.”

Berentson remarked on his new role: “Stagwell’s owned media platforms are a powerful differentiator, and I’m looking forward to scaling them even further. Building engagement and direct relationships with the highest-value audiences is a critical piece of our strategy, and industry disruption creates a clear opportunity to leverage Stagwell’s unique capabilities, strengthening how we show up in the market and unlocking new ways for brands to connect with audiences.”

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact

Maggie Axford
PR@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire

February 15, 2026
Doner and Colle McVoy Join Forces as DonerColle Partners, Establishing a Center of Creative Gravity in the American Midwest

New Powerhouse Collective Established to Help National Brands Win Between the Coasts

DETROIT, MICHIGAN / ACCESS Newswire / January 29, 2026 / Today, leading Stagwell (STGW) agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America.

As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, Minneapolis and Chicago, the partnership is built on a foundation of modern creativity and is grounded in a genuine understanding of the people and places that drive American business. Geographically and fundamentally, DonerColle Partners is poised to more effectively and authentically relate to and embrace the sensibilities of everyday Americans who are often overlooked or disregarded by coastal agencies.

“These agencies have a proven ability to combine mainstream marketing with modern techniques and strong client relationships that drive real results,” Stagwell chairman and CEO Mark Penn said. “Together, we’re creating a combined offering that honors that legacy while embracing the future, leveraging AI, modern marketing and an informed perspective of the communities and consumers that shape America.”

Doner and Colle McVoy will maintain their unique identities and client relationships under DonerColle Partners. Structured as a strategic alliance rather than a merger, the arrangement preserves the specialized expertise and culture that have made each successful while enabling deeper collaboration, broadened creative capabilities, scaled media offerings and state-of-the-art production studios. The enhanced offering will be led by Jessica Henrichs as CEO and David DeMuth as executive chairman.

“The Midwest isn’t just where we’re based; it’s who we are. There is a sense of pride and a work ethic that shows up with purpose every day,” said DeMuth. “It’s a place where people care more about doing the right thing than getting credit for it. That spirit drives how we show up for each other, for our clients and for the brands we help build.”

Doner is known for its strategic acumen, award-winning work and integrated production studios across retail, CPG, automotive, consumer services, technology and health care brands, and is a recent two-time “A-List” winner. Colle McVoy, a recent national “Agency of the Year” honoree, adds strength in media, design, PR and integrated campaign execution, particularly across CPG, QSR, home, lifestyle, retail and agriculture categories.

“This partnership is about more than strength and scale,” said Henrichs. “We’re rethinking how agencies can come together to better deliver for America’s most iconic brands. We’re creating a partnership that’s agile, ambitious and deeply rooted in the values that matter most to clients today.”

DonerColle Partners’ client roster includes Stellantis, The UPS Store, Dairy Queen, La-Z-Boy, The Coca-Cola Company, 3M, Hackensack Meridian Health, Perdue Farms and McCormick & Company, among other major brands. The integration will begin immediately, with a phased rollout of combined operations, teams and branding throughout 2026.

About DonerColle Partners

DonerColle Partners is a newly combined Stagwell (STGW) partnership formed from two leading Stagwell agencies, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement. Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.

CONTACT:
DonerColle Partners
Konnor Schmaltz
konnor.schmaltz@collemcvoy.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire

February 14, 2026
January Harvard Caps / Harris Poll: Trump Approval Drops 2 Pts. With 57% of Voters Saying ICE And CBP Have Gone too Far

55% OF VOTERS DISAPPROVE OF HOW IMMIGRATION ENFORCEMENT AGENCIES ARE ENFORCING LAWS IN U.S. CITIES, WITH 40% STRONGLY DISAPPROVING

80% OF VOTERS WANT ICE AND CBP TO IDENTIFY THEMSELVES DURING ENFORCEMENT, AND 86% OF VOTERS SUPPORT BODY CAMERA REQUIREMENTS FOR AGENTS

67% WANT LOCAL OFFICIALS TO COOPERATE WITH FEDERAL AUTHORITIES TO DEPORT CRIMINAL ILLEGAL IMMIGRANTS

63% OF VOTERS ATTRIBUTE THE ECONOMY TO TRUMP OVER BIDEN, AN 11-PT. INCREASE, WITH VIEWS OF THE ECONOMY SPLIT

55% OF VOTERS SAY TRUMP POLICIES HAVE BEEN CONSISTENT WITH CAMPAIGN PROMISES, AND 54% SAY TRUMP HAS ACCOMPLISHED A LOT IN HIS FIRST YEAR; 15 OF 22 KEY TRUMP POLICIES CONTINUE TO RECEIVE MAJORITY SUPPORT

DEMOCRATS HOLD AN 8-POINT LEAD IN THE 2026 MIDTERM GENERIC BALLOT AMONG REGISTERED VOTERS, AND 4-POINTS AMONG LIKELY VOTERS

64% OF VOTERS WANT DEMOCRATIC TRANSITION IN VENEZUELA TO BE A KEY PRIORITY FOR ADMINISTRATION

59% OF VOTERS SAY THE U.S. SHOULD SUPPORT IRAN REGIME CHANGE

69% OF VOTERS SAY MAINTAINING NATO IS MORE IMPORTANT THAN ACQUIRING GREENLAND

NEW YORK, NY AND CAMBRIDGE, MA / ACCESS Newswire / February 2, 2026 / Stagwell (NASDAQ:STGW) today released the results of the January Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 45%, down 2 points from December with a small decline across each policy area. Trump’s job approval is highest on his response to anti-ICE protest in Minneapolis (51%) and fighting crime in America’s cities (47%), and lowest on handling inflation (39%) and tariffs and trade policy (39%). This month’s poll also covered public opinion on immigration policy, Minnesota, the economy, political factions, Venezuela, Greenland and NATO, the Israel-Hamas conflict, Iran, and the war in Ukraine. Download the key results here.

“President Trump’s ratings are slowing declining with Americans seeing the economy sagging and inflation raging, even though economic statistics show the opposite,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “On immigration, the public supports removing criminal aliens but believe that ICE has gone too far and is randomly picking up migrants, a policy they do not support. Given these two trends, Republicans are now facing a tough midterm election.”

IMMIGRATION INCHES INTO VOTERS’ TOP TWO CONCERNS ALONGSIDE THE ECONOMY

49% of voters say the U.S. economy is strong (+2, Dec. 2025).

The Republican Party approval rating is at 44% (-2), while the Democratic Party approval rating is at 44% (+3). Congressional approval is at 32% (-3).

Inflation and immigration are the nation’s top two most important issues today, according to American voters. 33% of voters say inflation is the most important issue (-3, Dec. 2025), and 29% of voters say immigration (+3).

Among key American institutions and federal agencies, voters have the highest net favorable view of the U.S. Military (+58 net favorable) and the police (+35) and the least favorable view of ICE (-16).

DEMOCRATS HAVE EDGE IF CONGRESSIONAL ELECTIONS WERE HELD TODAY

74% of voters say they will definitely or probably vote in the 2026 Congressional midterm elections (Definitely: Democrats: 69%; Republicans: 66%; Independents: 43%).

54% of voters say they would vote for a Democrat if the congressional election was held today, an 8-pt. lead over Republicans. The lead narrows to 4 pts. among likely voters.

MOST TRUMP POLICIES CONTINUE TO BE POPULAR AS VOTERS CREDIT HIS ACCOMPLISHMENTS IN THE PAST YEAR

55% of voters say Trump’s policies have been consistent with campaign promises, and 54% say he has accomplished a lot in his first year.

49% of voters, a plurality, say Trump’s policies thus far have set America on a worse path. 49% say Trump is doing a better job than Biden (-4).

15 of 22 key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (83% support), deporting illegal immigrants who have committed crimes (73%), eliminating fraud in government expenditures (70%), and capping credit card interest rates at 10% for one year (69%).

Trump’s least popular policies include hiring an additional 20,000 border patrol and ICE agents to conduct immigration raids (43%), Medicaid cost cuts (44%), and withdrawing from international organizations (46%).

55% of voters say Trump is making bad deals on behalf of the country (+4).

VOTERS BELIEVE ICE AND CBP SHOULD FOCUS ON IMMIGRANTS WHO HAVE COMMITTED CRIMES

55% of voters disapprove of how immigration enforcement agencies like ICE and Border Patrol (CBP) are enforcing laws in U.S. cities, with 40% strongly disapproving. 57% say ICE and CBP have gone too far.

67% of voters say local officials should cooperate with federal immigration authorities on deporting illegal immigrants who have committed crimes.

60% of voters believe Democratic officials have been encouraging resistance to ICE, with 57% opposing elected officials who do so.

The majority of voters say ICE should not be allowed to conduct raids at schools or daycare (72%), on the street without a warrant (68%), and at workplaces (56%). 56% of voters believe ICE has been taking people randomly off the street (Democrats: 76%; Republicans: 37%; Independents: 57%).

44% of voters, a plurality, say ICE officers should only go after individuals who have committed crimes rather than performing sweeps of places with many illegal immigrants (Democrats: 58%; Republicans: 26%; Independents: 50%).

Voters across political parties strongly support deporting illegal and legal immigrants who have committed a serious crime but are split on deporting other undocumented immigrants who do not have criminal records and generally do not support deportations of those who have lived in the U.S. for years, arrived as a child, or committed a minor infraction.

MAJORITY BELIEVE ICE AND CBP HAVE GONE TOO FAR IN MINNEAPOLIS; WANT AGENTS TO WEAR BODY CAMERAS AND IDENTIFY THEMSELVES

58% of voters say ICE and CBP have been using too much force in Minneapolis.

56% say ICE is not justified in arresting U.S. citizens it believes are interfering with enforcement efforts. 62% say it is violating American civil liberties.

62% of voters believe ICE was too quick to escalate situations leading to the shootings of Renee Good and Alex Pretti.

59% of voters, including a majority across political parties, believe the Trump administration is doubling down on its actions in Minneapolis rather than de-escalating and changing course.

55% of voters support Congressional Republicans withholding funding for the Department of Homeland Security (DHS) in the upcoming government funding bill, but 53% do not support Democrats withholding votes and triggering another government shutdown.

80% of voters say ICE and CBP should be required to identify themselves when conducting enforcement activities, and 86% say agents should wear body cameras, including a strong majority across political parties.

55% of voters say ICE incidents should be investigated by federal agencies like the FBI and DHS rather than local authorities.

MORE VOTERS ATTRIBUTE ECONOMY TO TRUMP OVER BIDEN

63% of voters say the current state of the economy is mostly due to the Trump administration rather than Biden (+11). 53% say it is worse than it was when Biden was president.

56% of voters say the economy is shrinking, and 66% say inflation is above 3% (-5), including a majority across political parties.

52% of voters, a strong plurality across political parties, say the economy was last “good” in 2020 before the pandemic (+3).

60% of voters favor economic policies of reduced government spending, lower taxes, tougher trade deals, lower prescription drug costs, and a closed border (Democrats: 50%; Republicans: 68%; Independents: 62%).

VOTERS WANT NEXT PRESIDENT TO GOVERN FROM THE CENTER RIGHT

58% of voters say the Republican Party is run by far-right politicians, while 52% say the Democratic Party is run by moderates.

55% of voters say Congresswoman Alexandria Ocasio-Cortez and Mayor Zohran Mamdani would be a danger to the country if elected to higher office. 62% say the same about Tucker Carlson and Candace Owens.

44%, a plurality, believe Trump governs from the far right. 44% want their next president to govern from the center right.

Democrats favor Kamala Harris (39%) followed by Gavin Newsom (30%) as their next candidate for President, while Republicans overwhelmingly favor J.D. Vance (53%) as their next presidential candidate.

DEMOCRATIC TRANSITION IN VENEZUELA SHOULD BE KEY PRIORITY FOR TRUMP ADMINISTRATION

54% of voters approve of the arrest of Venezuelan President Nicolás Maduro (Democrats: 40%; Republicans: 75%; Independents: 46%), with 72% believing he led a dictatorship.

59% of voters say it was in the national interest of the U.S. to remove Maduro from office (-7), but voters are split on whether it violated the U.S. Constitution and international law.

64% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.

57% of voters say the U.S. should try to fix the Venezuelan oil industry so that it is profitable for the Venezuelan people. 53% say the U.S. is not entitled to any oil proceeds.

61% of voters say the U.S. should take a more aggressive stand against narco trafficking dictators around the world. 56% are not worried about the U.S. being drawn into a war with Venezuelan troops.

VOTERS PRIORITIZE NATO OVER ACQUIRING GREENLAND BUT SUPPORT TRUMP’S SENTIMENT OF RESETTING U.S.-EUROPEAN RELATIONSHIPS

60% of voters say the U.S. should not try to obtain Greenland (Democrats: 78%; Republicans: 39%; Independents: 65%).

62% of voters believe the U.S. should demand a vote for Greenland residents to decide if they want to remain part of Denmark or become a U.S. territory.

53% of voters say Trump’s statements on Greenland are an unnecessary escalation with allies and risk unraveling NATO. 69% say maintaining NATO is more important for U.S. security than acquiring strategic territory.

62% of voters support Trump resetting U.S.-European relationships, with 56% believing European nations are failing to spend adequately on their defense.

59% of voters interpret “America First” as limiting foreign interventions, including a majority across political parties. 53% support pulling back from international organizations and focusing on national interests.

BOARD OF PEACE SEES SUPPORT; VOTERS WANT PALESTINIAN INVOLVEMENT IN RECONSTRUCTION OF GAZA

72% of voters continue to support Israel over Hamas.

67% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza.

55% of voters support Trump launching the Board of Peace to fundraise for and oversee the reconstruction of Gaza. Voters are split on whether successful reconstruction requires Israel’s involvement, while 58% of voters say it requires Palestinian involvement.

57% of voters see Israel’s criticism of the Board of Peace as a symptom of politics rather than a serious rift between Trump and Israel.

65% of voters believe Hamas is rearming, including a majority across political parties (-3), despite 77% saying Hamas disarming should be a deal requirement. 48% of voters, a plurality, say Arab government should be responsible for ensuring Hamas disarms.

BROAD SUPPORT FOR REGIME CHANGE IN IRAN

59% of voters say the US should support regime change in Iran, including a majority across political parties. But 71% do not support a U.S. air strike in response to the regime killing protestors.

67% of voters believe the Iranian people do not support the Iranian regime run by the Ayatollah.

53% of voters say taking down the Iranian regime would more likely open the door to peace in the Middle East (Democrats: 42%; Republicans: 65%; Independents: 50%).

70% of voters believe Iran is rebuilding its nuclear capability.

CONTINUED MAJORITY SUPPORT FOR U.S. PROVIDING WEAPONS TO UKRAINE

67% of voters say the Trump administration should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties (+2).

66% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war with Russia (+2).

54% of voters say Ukraine making territorial concessions to Russia will allow the country and the world to move forward in peace (-2), while others believe it will create a bad precedent.

The January Harvard CAPS / Harris poll survey was conducted online within the United States on January 28-29, 2026, among 2,000 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire

February 10, 2026
Spotter and Stagwell (STGW) Announce Strategic Partnership to Advance Premium Creator-Led Media

Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale

NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.

The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.

Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.

Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.

“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”

“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”

The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.

About Spotter
Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.

Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

PR@stagwellglobal.com

Press@spotter.LA

SOURCE: Stagwell

View the original press release on ACCESS Newswire

February 6, 2026
Stagwell’s (NASDAQ:STGW) The Harris Poll Launches QuestRQ, a Next-Generation, Always-On Reputation Intelligence Platform for Modern Business Leaders

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 21, 2026 / The Harris Poll, today, announced the launch of Harris QuestRQ (QRQ), a next-generation reputation system for modern business, communications, and marketing leaders.

Harris QuestRQ’s always-on corporate pulsing system connects live firm reputation metrics to over three decades of trended proprietary corporate ranking data from The Harris Poll’s Reputation Quotient (RQ) framework and its live HarrisQuest brand tracking platform within The Marketing Cloud. Together, firms now can measure their reputation live in society, beyond their category; and against their own history. And critically, corporate reputation movements captured in the moment can be linked to over seventy-five metrics of brand health delivering continuous, globally scalable reputation intelligence.

Today’s enterprise navigates a constantly changing culture, with new values shifts, voices of influence, previously unknown risks from society, politics and more.

John Gerzema, The Harris Poll’s CEO, says: “Communications and marketing are often siloed. But amid today’s culture wars, the enterprise must mitigate risk by measuring the interaction of reputation and brand health and acting in concert. Leaders must all be listening and moving in lock step with the same information.”

With a proven framework measuring six key reputation dimensions-trust, vision, quality, relevance, ethics, and culture-Harris QuestRQ is modernized for today’s business speed. Its self-service platform and live data pipeline empower leaders to act on insights instantly, directly connecting reputation shifts to brand investments and customizing the experience to drive strategic priorities.

Rob Jekielek, Managing Director at The Harris Poll, explains, “‘Cultural Relevance’ is the new reputational benchmark for how company actions and communications resonate with audiences. It introduces an important tension with Trust. A company that’s trusted but not relevant is missing chances to surprise and delight. One that’s relevant but not trusted may have compelling value, but also glaring gaps in how it operates, putting it at real risk of attrition.”

Harris QuestRQ delivers continuous insights based on validated, representative samples rooted in decades of data science. The platform is modular and customizable, and is supported by The Harris Poll’s consulting expertise to help translate data into strategy across the C-suite, communications, marketing and HR.

“Reputation has become one of the most valuable forms of currency a business can have-yet too many leaders are still relying on annual data to manage it,” said Wendy Salomon, Managing Director of Reputation at The Harris Poll. “With Harris QuestRQ, we’ve taken decades of reputation science and rebuilt it for the pace and complexity of today’s world. It’s leaner, faster and smarter-giving leaders the always-on visibility they need to make reputation a true, real-time decision-making asset.”

“Business leaders don’t need more dashboards-they need connected intelligence they can trust, move on and explain in the boardroom,” said Jonathan Gardner, CEO of HarrisQuest. “Harris QuestRQ was built as part of a larger system, not a point solution. It unifies brand, reputation and communications signals into one coherent framework so leaders can see not just what is happening, but why-and what to do next.”

Organizations across sectors-including financial services, healthcare, industrial, insurance, and retail-have already utilized the underlying RQ framework to guide leadership and policy decisions, benchmark against emerging competitors, manage crises in real-time, and inform forward-looking thought leadership platforms. Harris QuestRQ now delivers these capabilities through a modern, scalable and competitively priced technology platform, with early adoption incentives available.

In today’s business environment, reputation insights shape critical decisions-from C-suite communications and investor narratives to employer branding and ESG commitments. Harris QuestRQ operationalizes that intelligence at scale, enabling reputation to function as a shared measure of enterprise performance in an environment where narratives move faster and credibility is harder to earn.

“Harris QuestRQ transforms reputation from a number you react to into a strategy you can execute, providing the clarity needed to build a more relevant, resilient, and enduring brand,” concluded Gardner. “Backed by The Harris Poll’s expertise, technology and consulting, we believe Harris QuestRQ sets a new standard for how reputation will be understood and managed in the years ahead.”

The Harris Poll’s QuestRQ is now available to organizations across industries and markets. For more information, please visit: https://harrisquest.com/suite/questrq.

About The Harris Poll
The Harris Poll is a global public opinion, analytics and consulting firm that has been helping leaders make sense of public opinion and stakeholder expectations for more than 70 years. Known for its rigorous methodology and deep expertise in reputation, brand and communications research, The Harris Poll partners with organizations worldwide to provide data-driven insights that inform strategy, mitigate risk and unlock growth.

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

Media Contact:
Savannah Martin, Harris Quest
savannah.martin@harrisquest.com
+1 334-714-5379

SOURCE: Stagwell

View the original press release on ACCESS Newswire

January 29, 2026
Stagwell (STGW) Launches Quarter Creek Ventures, a New Incubator Fund to Invest in Breakthrough Ideas and Emerging Talent
NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.

Participants selected by Quarter Creek Ventures will receive:
- Seed funding to accelerate product development and market entry
- A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure
- Hands-on mentorship from Stagwell’s senior leaders
- Operational support including strategy, design, technology, and go-to-market execution
“Breakthrough ideas rarely come from playing it safe,” said Mark Penn, Chairman and CEO of Stagwell. “As the global challenger network, we’re focused on building best-in-class products and fostering talent that push the industry forward and advance our broader vision for transforming marketing through AI.”

With the establishment of this new fund, Stagwell will build upon its past success incubating new business units, such as Targeted Victory, to continue providing growth capital and strategic expertise for exceptional startups and products.

The incubator will operate on a rolling basis with cohorts selected throughout the year. Applications for the first cohort are open. To submit an idea, email quarter.creek.ventures@stagwellglobal.com.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Kara Gelber
PR@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire
January 29, 2026
SPORT BEACH Levels Up: Stagwell (STGW) Announces Creation of SPORT BEACH Business Unit to Advance Sports Marketing
NEW YORK, NY AND LAS VEGAS, NV / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, announced at the inaugural SPORT BEACH Tech Summit that SPORT BEACH will become its own business unit dedicated to serving as the premiere place to connect athletes, brands, and creatives through lived experiences – building communities that drive real growth.

This next phase for SPORT BEACH expands its core value proposition: innovative events, peer-to-peer relationships between brands and athletes that drive business outcomes, and active play as a key element of any experience.

Beth Sidhu will serve as CEO of SPORT BEACH while continuing her role as Stagwell’s Chief Brand and Communications Officer until a successor is named.

“We are making a major commitment to advancing our portfolio of sports marketing by turning SPORT BEACH into its own unit dedicated to bringing brands and athletes together in this tremendous growth area,” said Mark Penn, Chairman and CEO of Stagwell. “SPORT BEACH is where athletes and culture come together over business, culture and technology,” he added.

“We are excited to scale SPORT BEACH into a global platform where business leaders and trailblazing athletes connect to drive business at the intersection of sport and culture,” shared Beth Sidhu, SPORT BEACH CEO and Stagwell Chief Brand and Communications Officer. “SPORT BEACH is where deals start and we’re excited for what’s next.”

In addition to CES, SPORT BEACH will activate at major cultural moments across the calendar, including Super Bowl LX, NBA All-Star Weekend, Cannes Lions International Festival of Creativity, The World Cup Finals, US Open, and F1 Las Vegas. At each moment, SPORT BEACH will act as the hub for marketers, athlete-entrepreneurs and sport business professionals, with upscale hospitality, engaging stage conversations, and spaces and guests curated for quality networking. Events will be housed on SPORT BEACH’s AI-enabled app later this year.

Year-round partners including Diageo (exclusive spirits partner), NBCUniversal (exclusive broadcast partner) and PepsiCo (with Gatorade as the exclusive hydration partner) will help bring SPORT BEACH to life via expertise in innovative sport-brand collaborations at each SPORT BEACH moment. Additional partners will join activations throughout the year, including The Athletic, Business Insider, the Chicago Bulls, Fanatics Advertising, InMobi, Nielsen, Superside, Sweatworking, The Trade Desk, TransUnion, while on earth™ and more.

SPORT BEACH will help brands and athletes engage in three core ways:
- Events: SPORT BEACH is moving beyond the sand, bringing its signature event format to major cultural events throughout the year. New formats, including intimate salons, leadership summits, and the inaugural Sports Upfront, will surface insights on the business of sports, marketing and technology’s future, and emerging opportunities.
- Facilitation: SPORT BEACH creates spaces where a diverse group of people, industries, experiences and POVs connect to drive new business. SPORT BEACH will offer a formalized convening and facilitation service, bringing together like-minded groups to drive business outcomes.
- Editorial: SPORT BEACH’s new editorial platform will serve as an always-on source of the most interesting global stories at the intersection of sports, business, culture, technology and creativity. Across newsletters, www.SPORTBEACH.com and an upcoming podcast, SPORT BEACH will deliver unexpected conversations.
SPORT BEACH’s Advisory Board will be announced in February.

Stagwell invites brands, athletes, sports leagues, media platforms and other interested parties to reach out to SportBeach@stagwellglobal.com.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About SPORT BEACH

Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions Festival of Creativity by Stagwell (STGW), SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its convenings at the world’s most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at sportbeach.com and follow us on Instagram @_SPORTBEACH_.

Contact

PR@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire
January 12, 2026
Stagwell Aligns Media and Commerce Companies under Global Chair Slavi Samardzija

Samardzija to serve in this new role while continuing role of Stagwell’s Chief Data and Platforms Officer

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its media and commerce companies under Slavi Samardzija. Samardzija will continue his role as Stagwell’s Chief Data and Platforms Officer while serving as the network’s first Global Chair, Media and Commerce. This news follows the appointment of Zac Moffat as Global Chair, Communications and Advocacy, as announced last month.

In this new role, Samardzija will oversee the media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview. This group vertical represents last twelve month net revenues of approximately $600m and over 3,500 employees across the world.

“Slavi brings over 25 years of experience in data and technology that will be foundational to our holistic data and platform strategy moving forward,” shared Mark Penn, Chairman and CEO, Stagwell. “As digital transformation and intelligent platforms continue to reshape our industry, Slavi is uniquely positioned to lead this next chapter for us.”

“Clients are looking for partners who can connect data, media, and commerce seamlessly across the entire customer journey. I’m excited to work across our Media and Commerce division to bring greater alignment, unlock the full power of our capabilities, and deliver more impactful, measurable outcomes for clients around the world,” said Slavi Samardzija, Global Chair, Media and Commerce and Chief Data and Platforms Officer of Stagwell.

Samardzija will continue to report to Stagwell Chairman and CEO Mark Penn.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
PR@stagwellglobal.com

SOURCE: Stagwell

View the original press release on ACCESS Newswire

January 10, 2026