Category: Press Releases

  • Trachte Unveils Refreshed Brand as It Celebrates 125 Years

    Trachte Unveils Refreshed Brand as It Celebrates 125 Years

    Durable, high-quality building solutions designed to meet the evolving needs of self-storage customers.

    These updates represent more than a visual change, they reflect the experience, engineering expertise, and partnership customers expect from Trachte, a 100% employee-owned company.”
    — Brad Relford, president & CEO

    SUN PRAIRIE, WI, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Trachte, a leading manufacturer of custom-engineered metal buildings, today announced a refreshed logo, brand identity, and new tagline—“Build Here. Get There.”—as the company celebrates 125 years in the steel building industry.

    The refreshed logo draws inspiration from the well-known Building Blocks of Self-Storage seminars and Trachte’s long history in the industry, reflecting the precision engineering, durability, and modular construction that define Trachte buildings.

    The new tagline, “Build Here. Get There.” reflects Trachte’s integrated approach to self-storage construction—combining building design, in-house manufacturing, and professional erection services into a complete project solution. With decades of industry experience, Trachte supports customers from initial planning and engineering through fabrication and on-site installation, helping streamline timelines, ensure consistent quality, and deliver building systems designed to perform for decades.

    “These updates represent more than a visual change,” said Brad Relford, president & CEO. “They reflect the experience, engineering expertise, and partnership customers expect from Trachte, a 100% employee-owned company. Our focus remains the same: helping developers make confident decisions that lead to stronger projects and long-term success.”

    Trachte’s approach combines in-house engineering, vertically integrated manufacturing—including roll-up doors—and specialized erection services, enabling the company to deliver a coordinated building system designed for performance and longevity.

    The brand refresh also coincides with an organizational evolution as TBS (Trachte Building Systems) is elevated to serve as the parent holding company. Within this structure, Trachte continues forward under the updated brand while each company within the TBS portfolio will operate independently.
    While the brand evolves, Trachte’s mission remains unchanged: delivering high-quality buildings and trusted partnerships that help customers move projects forward with confidence.

    As Trachte celebrates 125 years, the company continues to invest in innovation, product development, and service excellence—strengthening its position as a trusted partner in the self-storage industry.

    About Trachte
    Trachte is a leading manufacturer of custom-engineered metal buildings with a long history of serving the self-storage industry. For more than 125 years, Trachte has delivered durable, high-quality building solutions designed to meet the evolving needs of self-storage customers. Headquartered in Sun Prairie, Wisconsin, Trachte combines in-house engineering, vertically integrated manufacturing, and deep industry experience to deliver building systems that perform today and support long-term growth.

    Robyn Ogden
    Trachte
    +1 800-356-5824
    rogden@trachte.com
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  • Fence & Deck Connection Wins ‘Best of the Best’ Award for Customer Service for the 10th Consecutive Year

    Fence & Deck Connection Wins “Best of the Best” Award for Customer Service for the 10th Consecutive Year During 35th Anniversary Milestone

    It shows the trust our customers place in us and the hard work our employees put in every single day.”
    — James Rubush, Founder & CEO

    ANNAPOLIS, MD, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Fence & Deck Connection proudly announces it has been named a “Best of the Best” National Award Winner for Excellence in Customer Service by consumer advocate Rich Noonan and the Best of the Best Television program for the 10th consecutive year. The recognition comes during a historic moment for the company as it celebrates its 35th anniversary of serving homeowners with high-quality outdoor living solutions.

    The Best of the Best Award is one of the most respected honors in the home improvement industry, recognizing companies across the country that demonstrate exceptional customer service, superior workmanship, and a long-standing commitment to integrity. Each year, the Best of the Best Television team conducts extensive research, reviewing customer feedback, company history, and industry reputation before selecting award recipients.
    Being recognized for ten years in a row reflects Fence & Deck Connection’s consistent dedication to delivering an outstanding customer experience. From the initial consultation to the final installation and inspection, the company prioritizes clear communication, craftsmanship, and customer satisfaction on every project.

    “This recognition means a great deal to our entire team,” said James Rubush, Founder and CEO of Fence & Deck Connection. “Winning the Best of the Best Award for the 10th consecutive year while celebrating our 35th anniversary makes this milestone especially meaningful. It shows the trust our customers place in us and the hard work our employees put in every single day.”

    Founded in 1991, Fence & Deck Connection has grown into one of the region’s most trusted outdoor living contractors, specializing in custom fences, decks, screened porches, and outdoor structures for both residential and commercial customers. Over the past three and a half decades, the company has completed tens of thousands of projects while maintaining a reputation for quality craftsmanship and exceptional service.

    In the award feature, Rich Noonan highlights the company’s strong reputation, its focus on doing business the right way, and the thousands of satisfied customers who continue to recommend Fence & Deck Connection to friends and neighbors. The Best of the Best Television feature recognizing Fence & Deck Connection can be viewed here.

    As Fence & Deck Connection celebrates 35 years in business, the company remains focused on its mission: building lifelong clients through a commitment to excellence, integrity, and customer satisfaction.

    ABOUT FENCE & DECK CONNECTION:

    For 35 years, Fence & Deck Connection has designed and installed high-quality fences, decks, and screened porches for Maryland, Delaware, Virginia, and Georgia residential customers. In addition to residential installation, they are one of the most trusted providers of commercial railing, fence, and deck installation services in the entire Mid-Atlantic region.

    Nicole Bailey
    Fence & Deck Connection
    nbailey@fencedeckconnect.com
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    Fence & Deck Connection: Best of the Best Award Winner for Excellence in Customer Satisfaction 2026

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  • Schmidt Kramer Launches Monthly Segment on abc27’s ‘Good Day PA!’

    “Getting the Law Straight with Dial the 8’s!” brings legal insights to Central Pennsylvania viewers

    HARRISBURG, PA, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Central Pennsylvania law firm Schmidt Kramer has partnered with abc27’s Good Day PA! to launch a recurring monthly segment to break down common legal questions, clear up misconceptions and help viewers better understand their legal rights.

    The segment, titled “Getting the Law Straight with Dial the 8’s!”, features Schmidt Kramer Partner Scott Cooper in conversation with “Good Day PA!” host Amy Kehm. During each appearance, Cooper breaks down important legal topics in a straightforward, conversational format that helps viewers better understand their rights.
    “Good Day PA!” is Central Pennsylvania’s popular local lifestyle show airing weekdays from 10–11 AM on abc27-WHTM.

    The new segment gives Schmidt Kramer the opportunity to connect directly with the community by explaining legal issues that many people encounter but often misunderstand.

    In the January segment, Cooper joined the “Good Day PA!” team in the studio to discuss several new laws taking effect in 2026, helping viewers understand how these changes could impact their daily lives. A few of the laws they discussed include:

    Starting June 6, 2026, Paul Miller’s Law allows the police to issue $50 tickets for using handheld interactive mobile devices while driving.

    Motorcyclists are now permitted to wear headphones, earphones or helmets with built-in speakers.

    As of January 6, 2026, schools are required to notify parents, guardians and employees of any gun-related incident on school property or during school-sponsored activities or transportation within 24 hours.

    During the segment, host Amy Kehm also asked Cooper what makes Schmidt Kramer different from other injury law firms in the area.

    “We care. We listen. We talk to people,” Cooper said. “First thing I always say [when people call us] is ‘What questions do you have? What can I do for you?’”

    In the February segment, Cooper discussed some of the risks from melting snow and draining water, such as freezing on driveways, sidewalks and roads. There is also the risk of icicles forming on drains.

    He also discussed myths about personal injuries. According to Cooper, one of the biggest myths is that the amount of damage to vehicle is an indication of how serious an injury can be.

    “The example I give in court is why do people look inside the carton of eggs if the carton is fine? Because inside the egg could be broken,” Cooper said.

    There will another segment of “Getting the Law Straight with Dial the 8’s!” each month for the rest of the year.

    Schmidt Kramer is a Harrisburg, Pennsylvania law firm representing individuals and families who have been injured due to negligence. The firm handles a range of personal injury cases and is committed to helping clients navigate complex legal issues while pursuing fair compensation.

    The attorneys at the firm have been representing the injured for more than 40 years, recovering more than $100 million in compensation. The firm’s office is located at 209 State St, Harrisburg, PA 17101.

    Giesala Collins
    Schmidt Kramer
    +1 717-888-8888 ext. 115
    email us here

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  • Visage Laser & Skin Care to Host Bloom & Glow Social, Spring Client Appreciation Event in Anaheim Hills

    Red carpet, DJ, refreshments, VIP swag, raffle prizes, and event-only specials at Visage Laser & Skin Care on March 21. RSVP via Eventbrite.

    ANAHEIM, CA, UNITED STATES, March 12, 2026 /EINPresswire.com/ — Visage Laser & Skin Care will welcome clients, friends, and community guests to Bloom & Glow Social, a spring client appreciation event set for Saturday, March 21, 2026, from 2 to 4 p.m. at 5636 E. La Palma Ave., Suite C, Anaheim, CA 92807.

    Designed as a high-energy spring client appreciation celebration, Bloom & Glow Social will feature red carpet photo opportunities, a live DJ, light bites and refreshments, VIP swag for early attendees, raffle prizes, and exclusive event-only offers. The event is expected to draw guests from across Orange County, including local professionals, small business owners, loyal Visage clients and their guests, and beauty, health, and wellness enthusiasts.

    Led by owner, founder, and medical director Dr. Katarzyna Tesmer, Visage Laser & Skin Care is known for pairing advanced aesthetic technology with a long-term approach to skin health and beauty preservation. The Anaheim practice has earned more than 3,000 five-star reviews and serves clients throughout Orange County.

    “Modern aesthetics should be about preventing skin aging instead of only trying to repair it once the damage is done,” Dr. Tesmer said. “We treat existing concerns, but our priority is educating clients how to keep their skin young and healthy for decades.”

    About Visage Laser & Skin Care
    Visage Laser & Skin Care is an award-winning, non-surgical, noninvasive medical aesthetics and skin care center based in Anaheim, California. Under the direction of owner, founder, and medical director Dr. Katarzyna Tesmer, Visage is known for pairing advanced technology with safe, efficient treatment protocols that are often customized and combined for optimal results. With more than 21 years of experience and over 3,000 five-star reviews, the practice offers a comprehensive range of services, including laser and light-based treatments, injectable aesthetics, skin rejuvenation, laser hair removal, and body contouring and skin tightening. Visage Laser & Skin Care is committed to helping clients look refreshed, feel confident, and maintain healthy, radiant skin through every decade of life.

    Bloom & Glow Social is made possible with support from event sponsors, including Coworq, Allergan, Crspie Treats, Cynosure Lutronic, BENEV, Three Spirit, iS Clinical, Isla & Co., Grüns, Ultherapy, Serendipity Labs, Prollenium, Zafira Bloom Parfum, Revance, and Evolus.

    Guests are encouraged to RSVP in advance through Eventbrite.

    Rachel Dares
    Rachel Dares PR
    +1 714-718-9043
    email us here
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  • Holocaust Survivor Drama The Optimist Opens in Theaters Nationwide Today

    Stephen Lang and Elsie Fisher Star in Finn Taylor’s Moving True Story of Resilience, Memory, and Healing

    NASHVILLE, TN, UNITED STATES, March 11, 2026 /EINPresswire.com/ — The Optimist, an emotionally powerful independent drama inspired by the extraordinary life of Holocaust survivor Herbert Heller, opens in theaters nationwide today through Trafalgar Releasing. Directed by Finn Taylor and produced by Jeanine Thomas, the film stars Stephen Lang and Elsie Fisher.

    The film tells the true story of Herbert Heller, who survived the concentration camps of Theresienstadt concentration camp and Auschwitz concentration camp before dedicating his life to educating thousands of students about the Holocaust and the power of resilience.

    Tickets and additional information are available at:
    https://www.theoptimistmovie.com

    The Optimist features a commanding performance from Lang, returning to the big screen following his appearance in Avatar: Fire & Ash. Lang stars opposite Fisher (Eighth Grade) in a sweeping, intergenerational story exploring trauma, memory, and the enduring human capacity for healing. Set against the striking landscapes of Northern California, the film follows Herbert Heller (Lang), a children’s store owner who has carried the unspoken trauma of surviving Terezin and Auschwitz for more than sixty years. As illness forces him to confront the silence he has maintained—even from his own family—he forms an unlikely friendship with Abbey (Fisher), a troubled teenager struggling with her own emotional wounds.

    Through their growing connection, Herbert finds the courage to share the truth of his past, opening a path toward empathy, forgiveness, and renewal. The film is based on the remarkable life of Herbert Curt Heller (1929–2021), who survived Terezin, Auschwitz, and a death march before immigrating to San Francisco in 1946. After decades of silence, Heller became a beloved educator and speaker, sharing his testimony with thousands of students and community groups and earning the prestigious Jefferson Award.

    The making of The Optimist was a more than decade-long journey for producer Jeanine Thomas, who first met Heller and began developing the project before his passing. Director Finn Taylor said: “Herbert was a true hero. When Jeanine first told me of his miraculous escape I was transfixed. But witnessing Herbert transform the lives of thousands of teenagers by sharing his story was an extraordinary example of how one person can impact the world. With the help of hundreds of collaborators across two continents, we set out to make a film that honors his legacy.”

    Producer Jeanine Thomas added: “This film began as a deeply personal promise I made to Herbert—that the truth he carried for so long would not end with him. Bringing The Optimist to theaters nationwide today is both humbling and deeply meaningful. His story helped me find my own courage, and I hope it will do the same for audiences everywhere.” The ensemble cast also includes Luke David Blumm, Leah Pipes, Ben Geurens, Ursula Parker, Slavko Sobin, Stella Stocker, Oskar Hes, and Robin Weigert.

    More information about the film can be found at:
    https://www.theoptimistmovie.com

    ABOUT TRAFALGAR RELEASING
    Trafalgar Releasing is the global leader in event cinema distribution, connecting fans through unforgettable cinematic experiences in over 15,000 theaters across 132 countries. A subsidiary of Trafalgar Entertainment, the company specializes in the production, acquisition, marketing, and worldwide distribution of live and pre-recorded content to cinemas. Trafalgar Releasing’s diverse slate spans chart-topping concert films and live concert broadcasts, award-winning theatre, acclaimed opera, dance, television, podcasts, and music documentaries—featuring some of the biggest names in entertainment including Taylor Swift, Beyoncé, BTS, Metallica, Pink Floyd, Coldplay, Billie Eilish, The Chosen and the Royal Ballet and Opera. For more information, visit www.trafalgar-releasing.com.

    Corby Pons
    WIT PR
    +1 3238072199
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    The Optimist Trailer

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  • Wontech Builds World-Class Leadership Team to Power Global Growth

    Strategic executive appointments across global sales, Southeast Asia, United States, Japan, and R&D to support the company’s expansion to more than 80 countries

    SEOUL, SOUTH KOREA, March 11, 2026 /EINPresswire.com/ — Wontech Co., Ltd. (KOSDAQ: 336570), a South Korean developer of laser and energy-based medical solutions, has appointed five senior executives as part of a global leadership expansion aimed at accelerating international growth and strengthening its technological competitiveness.

    The leadership appointments are structured around three strategic pillars: establishing a global sales control tower, implementing a region-focused management structure, and reinforcing an integrated research and development organization. The move reflects Wontech’s strategy to align product innovation with global market expansion as the company seeks to strengthen its position in the rapidly growing medical aesthetics and medical device market.

    Key Appointments

    Global Sales: Kim Young-Cheol
    Kim Young-Cheol has been appointed Executive Director of Global Sales. He brings 27 years of experience at Samsung Electronics, where he oversaw international sales and supply chain operations while leading major overseas subsidiaries. Wontech said he will lead the refinement of its global sales strategy and advancement of its SCM systems, serving as the company’s global business control tower.

    Southeast Asia: Kim Ki-Joong
    Kim Ki-Joong has been appointed Executive Director for Southeast Asia. He brings 29 years of experience from Samsung Electronics’ mobile division, where he led business expansion in emerging markets and built distribution networks across Southeast Asia and the Middle East. Wontech said he will lead efforts to expand its sales network and strengthen brand awareness in the region’s rapidly growing medical aesthetics device market.

    R&D Leadership: Min Wook
    Min Wook has been appointed Executive Director of the Pangyo Research Institute. He brings 21 years of R&D leadership experience from Samsung Electronics and HP and will lead the development of Wontech’s integrated R&D framework. The company said the goal is to closely align product competitiveness with its global market-entry strategy.

    United States: Jason Kim
    Jason Kim joined Wontech in December 2025 as General Manager of Wontech USA, where he is leading the company’s restructuring and brand expansion in the United States. He previously served as Executive Director at Cutera, a global aesthetic medical device company, where he led the transformation of North America customer service and global technical support operations, building a performance-driven operational model. Wontech said he will spearhead efforts to strengthen the U.S. organizational infrastructure and accelerate business expansion in the world’s largest medical device market.

    Japan: Tanaka Yasuhito
    Tanaka Yasuhito has been appointed General Manager of Wontech Japan. He previously served as Head of Sales and Marketing at Jeisys Medical Japan, where he drove significant revenue growth. Wontech said Tanaka’s strong local network and deep market expertise will support the company’s efforts to expand its brand presence and strengthen its premium positioning in Japan.

    “These appointments are not simply about adding headcount, but about driving management innovation,” Wontech spokesperson said. “By appointing specialized leaders in key regions and strengthening integrated R&D centered at our Pangyo Research Institute, we aim to enhance both our global sales capabilities and technological competitiveness.”

    About Wontech
    Founded in 1999, Wontech is a South Korean medical device manufacturer and the only company in the country that independently develops laser light sources and energy-based devices through its own manufacturing processes.
    Its flagship products include:

    • Oligio X, a next-generation non-invasive skin-tightening device using 6.78 MHz monopolar RF technology to stimulate collagen production, improve skin elasticity, and reduce wrinkles.
    • Pico Alex, a 755nm picosecond laser designed for skin rejuvenation, acne scar treatment, and pigmented lesion removal, high-speed energy delivery.
    • Pico Majesty, a high-performance 250 picosecond laser platform designed for tattoo removal, pigment correction, acne scar treatment, and skin rejuvenation.
    • V-Laser, a high-power dual-wavelength (532/1064nm) laser system designed for vascular, pigmented, and skin rejuvenation treatments across all skin types.
    Driven by rising demand for anti-aging, lifting, and skin-tightening treatments, Wontech distributes its products through clinics in South Korea and exports to more than 80 countries across Asia, Europe, the Middle East, and Latin America.

    Media Contact
    Jennifer Rice, Director of Marketing, Wontech USA
    jennifer@wontechusa.com
    # # #

    Jennifer Rice
    Wontech USA
    +1 865-386-3662
    email us here
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  • The Nick Davis Group Joins Call It Closed International Realty

    The Nick Davis Group Joins Call It Closed International Realty

    Nick Davis Named Vice President of Sales and Marketing for Canada

    Joining Call It Closed International Realty is an incredible opportunity to bring a revolutionary, agent-centric model to the Canadian market”
    — Nick Davis, VP of Sales and Marketing for Canada

    OAKVILLE, ONTARIO, CANADA, March 11, 2026 /EINPresswire.com/ — Call It Closed International Realty (CIC) is proud to announce the addition of the The Nick Davis Group, a premier real estate team led by award-winning broker and entrepreneur Nick Davis. In a strategic move to accelerate international growth, Davis has been appointed as Vice President of Sales and Marketing for Canada, where he will lead the company’s expansion and recruitment efforts across the country.

    Based in Oakville, Ontario, The Nick Davis Group is renowned for its “boutique-style” service and deep expertise in the luxury markets of Oakville, Burlington, and the Greater Toronto Area (GTA). A true Oakville native, Davis brings a fresh, entrepreneurial perspective to the industry, backed by a background in marketing and high-level negotiation. His career is marked by significant accolades, including being named the Oakville Chamber of Commerce’s 2022 “Young Professional of the Year.”

    “Joining Call It Closed International Realty is an incredible opportunity to bring a revolutionary, agent-centric model to the Canadian market,” said Nick Davis, Vice President of Sales and Marketing for Canada. “I saw a demand for a fresh perspective in our local market, and I am excited to lead our growth across Canada, providing agents with the technology and support they need to deliver a top-notch experience for their clients”.

    The appointment of Davis underscores Call It Closed’s commitment to building a robust presence in Canada following its rapid expansion across 21 U.S. states.

    “We are thrilled to have Nick Davis leading our Canadian operations as Vice President of Sales and Marketing,” said Chad Osborne, Co-Founder & CEO of Call It Closed International Realty. “Nick’s entrepreneurial spirit, local expertise, and proven leadership make him the ideal person to head our expansion. His arrival signals an exciting new chapter as we continue to build our momentum and empower real estate professionals throughout Canada”.

    Beyond his professional success, Davis is a dedicated community leader, sponsoring the Oakville Hospital Foundation and the Oakville Blades Junior Hockey Team. He is also a published author and coach, sharing his insights on self-development and professional growth through his book, “Take Off: Life, Real Estate, Relationships.”

    About Call It Closed International Realty:
    Call It Closed International Realty (CIC) is a forward-thinking virtual real estate brokerage committed to revolutionizing the industry through innovative technology and a client-centric approach. With a growing international network of experienced agents, CIC offers comprehensive real estate services designed to exceed expectations by leveraging cutting-edge tools and deep market insights.

    Dan Macuga
    Call It Closed International Realty
    +1 801-792-1534
    dan@callitclosed.com
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  • Boston’s Gordy Murphy Shares Latest Indie-Rock Single ‘Wash,’ A Sincere Call to Rediscover Joy

    Boston’s Gordy Murphy Shares Latest Indie-Rock Single ‘Wash,’ A Sincere Call to Rediscover Joy

    BOSTON, MA, UNITED STATES, March 11, 2026 /EINPresswire.com/ — Boston multi-instrumentalist and one-man-band Gordy Murphy returns with his latest single, “Wash,” a contemplative yet uplifting indie-rock track that reflects on memory, identity, and the quiet fight against life’s monotony.

    Known for crafting music that feels as vivid and immersive as a cinematic dream, Murphy blends indie and alternative rock with classic influences and deeply introspective songwriting. Drawing inspiration from the raw electricity of Jimi Hendrix, alongside the emotional vulnerability of Jeff Buckley, Gordy creates expansive sonic landscapes that break free from conventional structure. His work moves fluidly between quiet intensity and dynamic release, layering psychedelic textures and rich instrumentation into intimate, emotionally resonant worlds.

    “Wash” captures that balance beautifully. The track carries a contemplative sincerity while maintaining an upbeat undercurrent, weaving jangling guitars, driving rhythms, and spacious production into something both nostalgic and forward-looking.

    The song was written in Murphy’s tiny Boston apartment, where he creates all of his music. A lifelong baseball fan, he found himself imagining a scene from childhood: looking out his bedroom window and spotting an old baseball half-hidden in the grass, a relic from afternoons spent playing catch.

    “That image stuck in my head,” Murphy explains. “As I kept writing, the song developed its own meaning, mainly that we should remember the things that made us unique and interesting, and fight back against the tendencies of becoming dull. Resist the monotony of life.”

    That sentiment became the emotional core of the track. “Wash is a plea to people who want to rediscover what makes them happy and unique,” he adds.

    True to Murphy’s one-man-band ethos, the single showcases his multi-instrumental prowess and keen ear for atmosphere. His signature style, blending music with visual imagery and psychological reflection, shines through in the song’s layered arrangement and evocative mood shifts. Each element feels purposeful, contributing to a soundscape that mirrors the act of reflection itself: looking back, reassessing, and choosing to move forward with intention.

    With “Wash,” Gordy Murphy continues to carve out a distinct lane in indie rock, one where memory, colour, emotion, and sound collide. It’s a reminder that sometimes the smallest images from our past can reignite the brightest parts of who we are.

    Bee Adamic
    Liberty Music PR
    +44 1273 044268
    email us here
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  • Targeting the gut–lung microbiome to reduce infections in severe pancreatitis

    Targeting the gut–lung microbiome to reduce infections in severe pancreatitis

    GA, UNITED STATES, March 11, 2026 /EINPresswire.com/ — Severe acute pancreatitis is frequently complicated by hospital-acquired infections that worsen outcomes and prolong intensive care stays. New evidence suggests that modulating the microbiome may offer a preventive strategy. In a randomized clinical study, researchers investigated whether adding a fungal probiotic to standard enteral nutrition could reduce infections in critically ill patients. The study shows that probiotic supplementation was associated with a marked reduction in nosocomial infections, alongside measurable stabilization of both intestinal and respiratory microbiota. By suppressing harmful bacterial and fungal overgrowth while preserving microbial balance, the intervention highlights the potential of microbiome-targeted therapies as a complementary approach in managing severe pancreatitis.

    Patients with severe acute pancreatitis often experience disrupted intestinal barrier function, extensive antibiotic exposure, and prolonged ICU treatment, all of which increase vulnerability to secondary infections. These infections—particularly respiratory and bloodstream infections—are a major contributor to mortality and healthcare burden. While probiotics have been proposed as a way to restore microbial balance, prior clinical trials in critically ill patients have yielded conflicting results, and concerns about safety have limited their adoption. Most existing studies focus primarily on bacteria, leaving the role of intestinal fungi largely unexplored. Based on these challenges, there is a clear need to investigate whether targeted modulation of both bacterial and fungal microbiota can safely reduce nosocomial infections in severe pancreatitis.

    Researchers from Xinqiao Hospital, Army Medical University (China) report new clinical evidence that a fungal probiotic may reduce hospital-acquired infections in patients with severe acute pancreatitis. The findings were published in 2026 in Burns & Trauma. In a randomized controlled trial conducted in an intensive care setting, patients receiving Saccharomyces boulardii alongside standard enteral nutrition experienced significantly fewer infections than those receiving nutrition alone. The study also tracked dynamic changes in respiratory and intestinal microbiota, offering mechanistic insight into how probiotic intervention may influence infection risk.

    The single-center, open-label randomized trial enrolled 50 patients with severe acute pancreatitis admitted to a gastroenterology ICU. Participants were assigned to receive either standard enteral nutrition alone or nutrition supplemented with the fungal probiotic Saccharomyces boulardii for 15 days. Researchers longitudinally collected throat and rectal swabs to monitor bacterial and fungal communities using full-length 16S rRNA and ITS sequencing.

    Clinically, none of the patients receiving the probiotic developed nosocomial infections, compared with more than one-fifth of patients in the control group. Respiratory infections and catheter-related bloodstream infections occurred exclusively in the control group. Importantly, probiotic use did not increase the risk of fungemia, addressing a key safety concern.

    Microbiome analyses revealed that probiotic supplementation reduced intestinal dysbiosis, suppressed overgrowth of Enterococcus in the gut, and limited Candida proliferation in both the respiratory tract and intestines. Statistical modeling further identified intestinal fungal burden as a strong predictor of infection risk, with fungal indices showing high accuracy in predicting nosocomial infections. Together, these results suggest that fungal probiotics may help stabilize the gut–lung microbial axis, thereby reducing infection susceptibility in critically ill pancreatitis patients.

    “The findings highlight the overlooked role of fungal communities in critical illness,” said the study’s senior investigators. “While most infection-prevention strategies focus on bacteria, our results show that intestinal fungi are closely linked to infection risk in severe pancreatitis. By selectively suppressing harmful microbial overgrowth without disrupting overall diversity, fungal probiotics may offer a safer, more targeted approach than broad antimicrobial strategies. These insights open the door to microbiome-informed interventions in intensive care medicine.”

    If confirmed in larger, multicenter trials, fungal probiotic supplementation could become a low-cost, adjunctive strategy to reduce hospital-acquired infections in severe pancreatitis. Beyond pancreatitis, the findings may have broader implications for other critically ill populations where microbiome disruption drives infection risk. The identification of fungal biomarkers as predictors of nosocomial infection also points toward new tools for early risk stratification. More broadly, the study supports a shift toward precision microbiome management in intensive care—balancing microbial suppression with ecosystem preservation to improve patient outcomes.

    References
    DOI
    10.1093/burnst/tkag006

    Original Source URL
    https://doi.org/10.1093/burnst/tkag006

    Funding information
    This work was supported by the National Natural Science Foundation of China (Key Program, 82030020).

    Lucy Wang
    BioDesign Research
    email us here

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  • goop Selects AI Marketing Platform Adora to Deliver Personalization at Scale

    goop Selects AI Marketing Platform Adora to Deliver Personalization at Scale

    Lifestyle leader expands customer personalization across verticals, achieving 117% higher ROAS and 5x faster production times on ad campaigns run through Adora.

    Adora gives us something we’ve never had: the ability to test creative variety at scale while maintaining brand integrity and creative oversight.”
    — Alexa Ritacco

    NEW YORK, NY, UNITED STATES, March 11, 2026 /EINPresswire.com/ — goop, the lifestyle platform founded by Gwyneth Paltrow, has partnered with AI performance marketing engine Adora to deliver more personalized advertising experiences across its three core verticals: beauty, food, and fashion. The partnership enables goop to scale marketing capacity while maintaining the brand DNA that’s made it synonymous with clean beauty, curated wellness, and authentic living.

    Initial campaigns run using Adora’s platform have delivered compelling results: 117% higher return on ad spend (ROAS) compared to goop’s benchmark performance and a 5x reduction in campaign production timelines.

    “At goop, we’re always thinking about how to better serve women at different moments in their lives, whether they’re discovering clean beauty, exploring new wellness practices, or defining their personal style,” said Alexa Ritacco, Chief Marketing Officer at goop. “Our partnership with Adora helps us show up with greater relevance and variety, while staying deeply grounded in who we are as a brand.”

    Greater Volume. Greater Variety. Faster Insights.

    Ritacco, recognized on Forbes 30 Under 30 in Marketing & Advertising and The Lead’s Direct 60 lists, has long championed test-and-learn methodologies. In previous roles, she’s built systems for testing ad creative and scaling what works. But testing requires volume, and creating all of that volume manually while meeting goop’s standards wasn’t operationally viable. The partnership with Adora solves this by amplifying human expertise rather than replacing creative judgment, which reflects goop’s broader philosophy about technology adoption.

    “Adora gives us something we’ve never had: the ability to test creative variety at scale while maintaining brand integrity and creative oversight,” said Ritacco. “We can show a clean beauty product in different contexts and learn which resonates most. We can showcase GWYN pieces in multiple styling approaches. We can deliver personalized experiences that meet each customer where she is in her journey, learning and iterating as we go.”

    As goop approaches its 20th anniversary, the Adora partnership reinforces the brand’s pioneering approach to customer engagement.

    “When a founder with this level of cultural influence and business acumen chooses a technology partner, it’s a market signal,” said Kabir Shahani, Adora’s Executive Chairman. “goop has always set an exceptionally high bar for taste, trust, and discernment. They’re not looking to move fast at any cost. They’re looking to move well, profitably, at scale. That’s the future of premium brands in the AI era, and it’s exactly the outcome we built Adora to enable.”

    “goop’s commitment to what they stand for represents the best of what brands can be,” said Marco Matos, Adora’s CEO and co-founder.

    “In a world of AI and consumer choice, the future for premium brands isn’t choosing between scale and authenticity. It’s proving that technology can meet every customer in their unique journey without compromising what makes a brand matter. We’re honored to help goop achieve that vision.”

    About goop

    goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

    goop Beauty delivers clean, high-performance, and luxurious essentials for skin, hair, and body. GWYN is defined by classics, reimagined for the modern woman—fashion that is effortlessly refined and subtly sophisticated. goop Wellness was created to address real needs with science-backed, evidence-based solutions. It includes a sexual wellness collection designed to enhance pleasure, without shame.

    Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

    For more information, visit www.goop.com

    About Adora

    Adora is a performance marketing engine that empowers the world’s best brand advertisers to show up authentically everywhere their customers are, with creative variety that doesn’t compromise brand standards, velocity that captures market moments, and visibility into what actually drives results. Adora’s customers include Brooks Running, Wyndham Hotels and Resorts, Alaska Airlines, and other Fortune 500 consumer brands. The company raised seed funding from Village Global, whose backers include Reid Hoffman, Jeff Bezos, Mark Zuckerberg, Ken Chenault, and Michael Dell.

    Founded by former Pinterest and Amperity executives, the company is headquartered in Seattle with offices in New York.

    For more information, visit www.adora-ai.com

    Aaron Harrison
    Director of Marketing, Adora
    press@adora-ai.com
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